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Top 5 Tips for New Businesses Marketing

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Getting people to know your business is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

1. Know Yourself
Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values will provide you with a framework for positioning your business.

2. Know your Customers
Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget

Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts
Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations.

5. Be Visible
A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are: Your contact details, a compelling offer and an attractive design. The same applies to any other promotional material such as leaflets, flyers and posters.

………………..  Contact us today for Social Media Marketing for your Business:   successglobalsolution@gmail.com ………. Or HERE

Celebrities

Odumodublvck reveals how Don Jazzy gave him $10k the day he met him for collabo

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Odumodublvck, the Nigerian rapper, has recalled how Don Jazzy, the music producer, gave him $10,000 during one of their meetings.

In a recent interview on Beat 97.9FM, the rapper, whose real name is Tochukwu Ojogwu, said he had reached out to Don Jazzy to collaborate on his song ‘Asampete’.

The 31-year-old said he felt that the music producer’s vocals were needed to complete the track.

Odumodublvck said during his visit to Don Jazzy’s residence, he was given the money and told that he could keep all the royalties from the song.

He added that Don Jazzy even offered to be featured as an artiste on the track.

“Don Jazzy is the king of Afrobeats. But ask anybody there is nobody who is more original than Don Jazzy. Don Jazzy is an OG. Respect to my brothers Burna, Wiz, Olamide, Dave all of us used to look up to him. Like the way we used to look up to them — Wizkid and David, they used to look up to him,” he said.

“…I just hit him up. The first day we did ‘Asampere’, I recorded a vocal that sounded like Don Jazzy’s vocal and I was like Don Jazzy should do it.

“When I went to meet him, he gave me a lot of money. I have to put it out there. I tell them everywhere I go. He gave me $10,000 cash. Don no be for mouth. He still gave me vocals.

“He now told me that I can keep all the royalties and I can keep him as a featured artiste. That day, they still cooked food for me to eat. They gave me turkey. The line for ‘turkey’ was already put in the song and that was God.”

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Celebrities

Lil Smart files petition against Naira Marley, Zinoleesky over threat to life

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Lil Smart, the Nigerian dancer, has filed a petition against Naira Marley and Zinoleesky over the alleged threat to his life.

On December 9, Smart shared disturbing photos and videos on social media, claiming his life was in danger.

He warned that Naira Marley and Zinoleesky should be held responsible if anything happened to him.

Zinoleesky, however, denied the allegations, accusing Smart of “chasing clout”. He also threatened legal action against the dancer.

In a recent Instagram post, Smart alleged he had previously endured bullying from the singers but lacked the evidence needed to take legal action.

He said he has officially submitted his petition with the necessary evidence to the authorities and is hopeful that the legal system will grant him justice.

“This has not been the first or third time I have been experiencing this bullying. But I did not have enough evidence to face the law. Now, I thank God that I have very good evidence, and I will put everything I have in line to make sure this bullying and threat to life is stopped,” he said.

“With my evidence, I really hope that they are not too big to be apprehended and face the law. I have submitted my petition, and I have provided my evidence to the authorities. By God’s grace, the law that binds us as citizens of Nigeria will make sure I get the justice I deserve.”

Naira Marley is yet to comment on the allegations.

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Burna Boy gifts Seun Kuti custom-made diamond chain of Fela

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Burna Boy, the Grammy-winning singer, has gifted colleague Seun Kuti a custom-made diamond chain designed in the image of Fela Kuti, his legendary father.

Seun shared a photo of the intricately designed chain via Instagram on Wednesday.

In the caption, the Afrobeat star revealed that Burna Boy presented him with the gift during their first meeting

Seun also expressed his appreciation to the singer.

“From @burnaboygram with love. We actually met properly for the first time and ODOGWU send gift. Thanks bro. Big love,” he wrote.

Burna Boy has often spoken about the profound influence Fela has had on his music and career.

He once described Fela as his “inspiration and childhood hero”.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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