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Top 5 Tips for New Businesses Marketing

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Getting people to know your business is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

1. Know Yourself
Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values will provide you with a framework for positioning your business.

2. Know your Customers
Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget

Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts
Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations.

5. Be Visible
A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are: Your contact details, a compelling offer and an attractive design. The same applies to any other promotional material such as leaflets, flyers and posters.

………………..  Contact us today for Social Media Marketing for your Business:   successglobalsolution@gmail.com ………. Or HERE

Celebrities

Plantashun Boiz attempted reunions failed because I wasn’t invited, says Blackface

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Blackface, the Nigerian dancehall singer, says Plantashun Boiz, a defunct music group, multiple attempts to reunite failed because he was not included.

Formed in 2000 with 2Baba and Faze, Plantashun Boiz disbanded in 2004 but briefly reunited in 2007 for an album.

In a recent episode of the ‘Curiosity Made Me Ask’ podcast, the host asked Blackface if there was any chance that the group might come back together.

The singer disclosed that his colleagues had attempted to reunite without him but were unsuccessful.

“Without me, they have tried and they have failed. Many times. You saw them in all those shows that they were going,” he said.

“They tried but they failed. But what I must say is I’m the plantation. So let it be known. Forget the fake memo that they spread before.”

In September, Blackface called for the reunion of the defunct music group.

He urged fans to join the mission, emphasising that “unity is strength, not division”.

“My people oya make una talk put mouth for this matter! We are on a mission for world peace and it’s not a small-time thing,” he said in pidgin English.

Since 2015, Blackface constantly tackled 2Baba for recording 2004 hit ‘African Queen’ which he claimed he wrote.

In 2017, he argued that 2Baba “sabotaged” his career in the music industry.

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Despite feud, Peter Okoye celebrates Paul on 43rd birthday

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Peter ‘Mr P’ Okoye, the Nigerian singer, has celebrated Paul ‘Rudeboy’ Okoye, his twin brother, on their 43rd birthday amid their ongoing feud.

The twin brothers have been in the public eyes since their second fallout in August.

They had their first rift in 2017 which led to the dissolution of Psquare, their music brand. Though they reunited in November 2021, their reconciliation was short-lived.

Paul recently revealed another fallout, accusing Peter of orchestrating his arrest by the Economic and Financial Crimes Commission (EFCC).

Peter, however, denied the allegations and accused Jude Okoye, their older brother, of diverting millions of dollars from their joint account into a secret company.

Responding to the accusations, Jude said he had done everything possible, even “sacrificing himself,” to mend the rift between his brothers.

In an Instagram post on Monday, Peter shared several photos showcasing their growth over the years.

He also celebrated their birthday while wishing himself as well as his twin brother more wins.

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Celebrities

Tiwa Savage calls out Wizkid fan for bullying

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Wizkid’s group of fans collectively known as “Wizkid FC” are popular for their vehement support for Wizkid and their antagonism toward those considered his rivals.

Tiwa Savage is the latest artist to call out Wizkid FC for harassment after some members of the fanbase mocked her for releasing a song on the same day as Wizkid.

On November 15, 2024, Ruger released his new song ‘Toma Toma’ featuring Tiwa Savage which she shared on her Instagram page with the caption “Told yall this one is special. The @rugerofficial called and I answered”.

In response, a Wizkid fan said “Dey play, nothing special pass Wizzy hits”.

The reply rubbed off wrongly on Tiwa Savage who said “Because I am promoting music? WTF…y’all are not fans anymore ooo you guys are actual bullies”.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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