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Top 5 Tips for New Businesses Marketing

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Getting people to know your business is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

1. Know Yourself
Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values will provide you with a framework for positioning your business.

2. Know your Customers
Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget

Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts
Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations.

5. Be Visible
A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are: Your contact details, a compelling offer and an attractive design. The same applies to any other promotional material such as leaflets, flyers and posters.

………………..  Contact us today for Social Media Marketing for your Business:   successglobalsolution@gmail.com ………. Or HERE

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Diddy finally reaches out to Niniola after four years of sending him DMs without response

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Top Nigerian Afrobeats songstress, Niniola, and American music star cum businessman, Diddy are set to collaborate.

The duo linked up for the very first time via video call after Diddy was informed about her music and he showed interest in working with her.

It is a story of divine providence and destiny as Niniola sent DM to the rapper as far as 2018, but she never got a response until four years later.

Fast-forward to 2022, and faith had beautiful plans for the singer who was eventually connected with the music executive.

Niniola did not only did get a response from Diddy, but also a spoke with him via FaceTime and he explained the whole situation.

According to the Bad Boy Records CEO, he just never saw her messages because of flooded DMs, however, when he started scouting for an artiste to hop on his Afrobeats remix, someone suggested Niniola.

It was when he tried to send her a message via Instagram that he saw tht had previoulsy DM’s him but he never knew.

Niniola who shared a video of her speaking with the award-winning musician, noted that dreams do come through.

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Ed Sheeran faces trial for plagiarism on ‘Thinking Out Loud’

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Ed Sheeran, a British megastar, will testify in court to defend himself against claims that he plagiarized Marvin Gaye for his international hit song “Thinking Out Loud.”

Ed Sheeran, a top-charting artist and internationally successful pop star, has been informed by a federal judge that he must go to trial in response to claims that he plagiarized Marvin Gaye’s 1973 smash song “Let’s Get It On” on his 2014 track “Thinking Out Loud.”

In his application to the court, Ed Sheeran argued that the copyright claims should be rejected because they were “baseless” and “far too frequent.”

The plaintiffs claim that Ed Sheeran and his writing partner Amy Wadge copied and exploited, without authorization or credit the Marvin Gaye song, “including but not limited to the melody, rhythms, harmonies, drums, bass line, backing chorus, tempo, syncopation, and looping.” They are seeking $100 million (£90 million) in damages.

A lawsuit was recently filed against Ed Sheeran and his songwriting partners John McDaid and Steven McCutcheon over claims that a chorus from their song “Shape of You” was lifted verbatim from Ross O’Donoghue and Sami Chokri 2015 single “Oh Why.”

The High Court Judge ruled that the imitation was “not purposefully nor unconsciously” made during the trial that took place in March 2022. Ed and his co-defendants were given £900,000 in costs.

Ed wrote on his Instagram page following the court decision that he hoped it would put an end to more unfounded claims. Ed Sheeran is not yet getting his desire, though, as he must deal with another lawsuit.

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Mr Ibu joins ‘Obidient’ rally in Jos despite endorsing Tinubu (Video)

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Mr. Ibu, the comic actor, has joined a rally being held in the name of Peter Obi, the presidential candidate of the Labour Party (LP).

A large crowd trooped out on Wednesday evening to receive Obi and Yusuf Datti, his running mate, in Jos.

The visit came as the campaign season for the 2023 election officially kicked off in accordance with the timetable.

The crowd and Obi’s team assembled at Rwang Pam township stadium for the rally amid cheers from supporters.

In the crowd was Mr Ibu who would later take to the podium to deliver a short solidarity speech for Obi.

“He is ready to rule us. He is ready to take up the seat of the president. I want you to be obidient,” he said.

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