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Linda Ikeji launches social network, plans to pay top users

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Africa’s most famous news and gossip writers Linda Ikeji is on the move to take on Facebook with her own social network, which she says gotten over 50,000 sign-ups on the first day.

Linda Ikeji, a former model says her social network, LIS (Linda Ikeji Social) has something others lack: a one-stop shop for everything online. “About 30-40 million Nigerians are now online, and they go through so many sites,” Ikeji told CNN. “They go to Facebook for connecting with friends. They come to my blog to read the news. They buy and sell things and go to places like Nairaland where they exchange opinions.” Just six days in, the network has 86,000 followers. Within the next five years, Ikeji said she hopes to be the new Facebook.

linda ikeji

Linda Ikeji “Facebook is my competition,” said the businesswoman, who is famous for her tabloid reporting, which many have criticized for promoting gossip and lacking in credibility. Celebrities have said in the past that Ikeji makes up stories, while others have accused her of plagiarism. Apart from her controversial ways, she differs from Facebook in another major way, however. The plan is to pay people who gain a lot of followers on the site. “Once they have 50,000 followers on their page, we will automatically start monetizing it. That means we will put our client’s banners on the page and pay you a commission from what they pay us.” The cash incentives are paid out to the so-called ‘wallet’ — a section on the network where people add their bank account details. It remains to be seen if anyone will hit that high. For now, she will pay out a weekly share of her advertising revenue to the most popular accounts, she says. “Next week we are putting N20,000 ($63) each into 50 people’s wallets,” Ikeji said. The network also plans to pay users N8,000 (around $25) for original news content.

The aim of the business is to give back to the online community. The strategy could mean good money for users, and the social network who gets help with attracting people to sign-up. A win win, she explains. “Being on social networking sites make the (site) owners billionaires. You being on our site will make us money, but at the same time we will share some of that money with you.” A million dollar business. Ikeji is everywhere in the online sphere, with 1.32 million Twitter followers and 796,000 following her Instagram account. It all started 10 years ago, when she was modeling, and came across a blog post about herself. “I liked it and I wanted to start my own blog.” Back then, blogs were more personal accounts of people’s lives, she said. “I wanted something more interesting.

I wanted to do gossip and news, and I gave them something different.” Already a celebrity, it quickly drew a lot of readers. “It was like a celebrity blog: people knew who I was and were very interested in what I had to say.” It seems to have worked. Today her blog has around 7 million page views per day and is especially popular with Nigerians living abroad in countries such as China, Dubai and the U.S., according to Ikeji. “It’s the number one blog in Nigeria.” However popular and successful she claims to be, Ikeji continues to be controversial.

Some say she is getting rich on gossip. She says the criticism is mainly down to two things: Jealousy and the usual online critique famous people often endure. “There are people who are jealous, because they don’t understand how somebody can be so successful at something so many others are trying to do.” Others simply don’t like what she does, but Ikeji seems unfazed. “They may not agree with the way I do stuff. They will criticize and show their opinion, which is fine with me.”

Celebrities

Tupac’s estate to sue Drake for using AI voice of late rapper in diss track

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The estate of Tupac Shakur, the late US rapper, is taking legal action against Drake following the release of the Canadian singer’s diss track ‘Taylor Made Freestyle’.

On April 19, Drake released ‘Taylor Made Freestyle’ on streaming services.

The track stirred outrage with its alleged use of AI-generated vocals imitating Tupac Shakur and Snoop Dogg — apparently to taunt Kendrick Lamar and Taylor Swift.

According to a cease-and-desist letter obtained by Billboard, Tupac’s estate, represented by lawyer Howard King, expressed disappointment over the “unauthorised use” of Tupac’s voice and likeness.

The letter calls it a “flagrant violation” of Tupac’s publicity rights and a “blatant abuse” of his legacy.

King demanded that Drake remove the song from all platforms within 24 hours, threatening “all legal remedies” if he failed to comply.

“The Estate is deeply dismayed and disappointed by your unauthorised use of Tupac’s voice and personality,” the letter reads.

“Not only is the record a flagrant violation of Tupac’s publicity and the estate’s legal rights, it is also a blatant abuse of the legacy of one of the greatest hip-hop artists of all time. The Estate would never have given its approval for this use.”

Drake’s management has yet to respond publicly.

It remains to be seen if Snoop Dogg, whose voice was also seemingly imitated, will take similar legal action.

Tupac was fatally shot while leaving a boxing match in 1996.

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Davido kicks as producer Napji calls him out over unpaid royalties

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Davido, the Nigerian singer, has reacted to a claim by Napji, the music producer, that he has yet to complete his payment for “royalties and publishing”.

In an X post on Tuesday, the producer claimed the singer has yet to pay him fully for producing three songs off his 2020 album ‘A Better Time’.

Napji, who claimed to have produced ‘Fem’, ‘Jowo’, and ‘Sunlight’, added that he would release more details soon.

“I am Napji, producer behind Fem, Jowo and sunlight on @davido album (A better time) which was released 13th November 2020,” he wrote.

“I was paid an advance of 500 thousand naira for each of the songs. I will be releasing more information as I seek to collect my royalties & publishing.”

In his reaction, Davido, who neither denied nor confirmed the claim, hurled insults at Napji.

The Afrobeats star had faced similar accusations in the past.

In August 2023, Alabi Adetutu, the Nigerian model, accused Davido of owing her for her role in ‘Wonder Woman’ visuals.

In 2022, Dammy Krane, the singer, also called out Davido to pay him for his contribution to the hit song ‘Pere’.

Krane said despite co-writing the 2017 hit song — which featured Rae Sremmurd and rapper Young Thug — “Davido is yet to pay my outstanding fee”.

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Tyla praises Tems for opening door of global recognition for female artistes in Africa

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Tyla, the South African singer, says Tems, the Nigerian songstress, paved the way for global recognition of female African artistes.

The music stars recently joined forces on ‘No.1’, a song off Tyla’s self titled album.

In a recent interview on Kiss Fresh FM, Tyla described Tems as an “amazing” singer who opened doors for African female artistes globally.

She also expressed gratitude for the opportunity to collaborate with her.

“Amazing. Tems is so talented. She is literally a force. I am so honoured to have worked with her. She has opened so many doors for us,” she said.

“We made such a beautiful song with such a beautiful message. It is a song for the girls and it is made by the girls.”

In 2023, Tyla revealed Tems inspires her as an African artiste.

In response, Tems graciously accepted the accolades, and expressed confidence that Tyla is similarly empowering young South African girls through her music.

“Man, it is an honour, I am very very, 100% sure that she’s inspiring many many many many South African babe, many girls around the world as well”, she said.

Both artistes have continued to enjoy fame globally for their talents.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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