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2021: Dangote, MTN still the most admired African brand

Published

4 years ago

May 31, 2021 11:15 am

Bodexng

During a year defined by the pandemic which brought the world to a halt, as markets have to adapt to a new reality, African brands retained their 13% share of the Top 100 most admired brands in Africa.

While WHO and MTN top list of brands recognized as most helpful during the Covid-19 Pandemic, Dangote Group retained its status as the most admired African brands recalled spontaneously and when prompted, respectively. Nigeria’s GT Bank retains its position as the most admired financial services brand in Africa.

African brands retain 13% share of the Top 100 most admired brands in Africa Today Brand Africa unveiled the 11th annual Brand Africa 100: Africa’s Best Brands 2021 rankings of the Top 100 most admired brands in Africa in a virtual event hosted by Brand Africa, Publics Africa and Uganda Investment Authority.

Despite an increase in sample size and countries, the Top 10 Most Admired Brands show little change from previous years. MTN, consistently the only African brand among the Top 10 brands overall, dropped to #11 for the first time in a decade. American sports and fitness giant, Nike retains the top spot for the fourth year in a row. MTN and Dangote retain their status as the most admired African brands recalled spontaneously and when prompted, respectively.

With Covid limiting entertainment options beyond the house, while many businesses struggled, many digital businesses such as streaming services thrived. This undoubtedly explains South Africa’s DSTV, knocking off BBC from its long held position as the most admired media brand in Africa.

Top 100 brands in Africa continue to be dominated by European brands which have held their share at 41% (-1), North America (+1), Asia (-), and Africa retaining its 13% share of the most admired brands in the world.

Similarly, the leading African countries that dominate the rankings largely retained their positions with Nigeria (-1) and South Africa (-) with 5 brands each, Ethiopia (+1) and Kenya (-) accounting for the13 brands among the Top 100 most admired brands in Africa. Computer/electronics (17%)(+3), consumer (non-cyclical) (14%)(+6), luxury (8%)(-2), auto manufacturers (13%)(+3), and apparel (8%)(-) make up the top 5 categories.

The shifts in the rankings this year’s rankings are bound by a common theme – the Covid-19 pandemic. Given its impact on lives and livelihoods, this year Brand Africa survey sought to understand which brands were perceived to have been helpful during the pandemic. Predictably, given its global omini-presence during the pandemic, the WHO emerged as the #1 most admired global brand perceived to have been most helpful during the pandemic. MTN, which donated over 7 million Covid-19 vaccine doses to 9 African countries, is the leading African and private sector brand at #2, in private sector list where all multinational mobile operators in Africa – Vodafone Group (#3), Orange (#4), Airtel (#6) – and media brands, Facebook (#10) and DSTV (#24) made the list of the Top 25.

They were instrumental in communicating about the pandemic and in keeping people connected. Underlying the role the private sector is playing during pandemic, the list is 80% dominated by diverse private sector brands and 20% governmental and non-governmental agencies such as the Red Cross (#5), multi-lateral agencies such as WHO and Unicef (#7), government agencies such as the Center for Disease Control (#16) and USAID (#19). Unsurprisingly, the leading pharmaceutical groups, Johnson & Johnson (#12) and Astrazeneca (#25) rounded off the list. Nigeria’s Dangote (#8) is only industrial brand in the list. Ethiopian Airways, the only African airline to have seemingly thrived during the pandemic, the first of the continent’s airlines to resume service and converting passenger planes into cargo planes to transport critical PPE’s around the world and the continent during the pandemic’s depths, spectacularly broke into the Top 100 most admired brands in Africa, the only airline, at #51. With loconomies a central pivot during the pandemic, upstart South African brand, Bathu, muscled its way into a Top 25 at #10 among the most admired African brands list dominated by the stalwart brands, Dangote (#1), MTN (#2) and DSTV (#3), which retained their top respective rankings. Out of all the 28 countries surveyed, only 5 (18%) have an African as the #1 most admired brand in the country.

Now in its 11th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa. The announcement of the pan-African list, kicks of marathon series of announcements for the day, which started with morning with a virtual event at 05h45 GMT in Uganda with the most Africa-wide, East African and Uganda’s most admired brands; which will be followed by the announcement of the most admired brands in Southern Africa, featuring Lesotho, Botswana and Namibia, then West African and Nigeria; then North African Morocco, and will close with a live announcement of the Francophone Africa and Ivory Coast list hosted by Opinion & Public at 18h00 GMT at Royal Work Club, Le Plateau in Abjidjan, Ivory Coast.

Breaking

NIPOST seeks partnership with Lagos government to boost e-commerce in Nigeria

Published

21 hours ago

January 9, 2025 1:48 pm

BodexNG

The Nigeria Postal Service (NIPOST) has said it is working on a close partnership with the Lagos State Government to boost e-commerce in the state.

The Postmaster-General/Chief Executive Officer of NIPOST, Ms. Tola Odeyemi stated this on Wednesday during a courtesy visit to the State Governor, Mr. Babajide Sanwo-Olu.

According to her, a partnership with Lagos State would enable the Service to optimize last-mile delivery and ensure seamless connectivity within the city and across the nation.

“The e-commerce sector is rapidly expanding, and Lagos is at the forefront of this growth. Through enhanced postal and logistics services, we aim to support small businesses and individuals participating in e-commerce,” she stated.

While noting that one of her primary goals, as the Postmaster-General, is to foster strategic partnerships that would enhance the efficiency and relevance of NIPOST’s services in a rapidly evolving world, the NIPOST boss said:

“I see Lagos State as a critical partner in achieving this vision, given its status as the economic hub of Nigeria.”

Odeyemi said the courtesy visit to Governor Sanwo-Olu shows the importance of partnership in governance and service delivery, saying NIPOST is ready to collaborate with the Lagos State Government to drive innovation, boost economic development, and enhance public service delivery.

She also praised the Babajide Sanwo-Olu administration for several programs held in December that attracted many people in the diaspora to travel to Lagos for ‘Detty December.’

Speaking earlier, Governor Babajide Sanwo-Olu charged the Postmaster-General to challenge the status quo for a sustainable change for today and future needs.

He urged the Nigerian Postal Service to use technology as an enabler to enhance the ease of doing business in Lagos State and Nigeria.

The Governor also reiterated the commitment of the Lagos State Government to collaborate with the NIPOST office service centres to improve its physical spaces and enhance e-commerce as well as the movement and sales of goods.
“You and your team need to think outside of the box make a difference and revamp NIPOST. Don’t be shy about challenging the status quo.

“Don’t be shy about saying you want to change what you met because the people who created those things several years ago did what was obtainable then. If you want an organisation that will meet today’s and future needs, change is a reality,” Governor Sanwo-Olu advised the Postmaster-General.

Breaking

Senator Ifeanyi Ubah dies at 52

Published

6 months ago

July 27, 2024 12:58 pm

BodexNG

The Senator representing Anambra South in the National Assembly, Ifeanyi Ubah, is dead.

Ubah, who was the Chief Executive Officer of Capital Oil, was said to have died in a hotel in London, the United Kingdom, on Saturday.

He would have been 53 on September 3.

Senate spokesperson, Yemi Adaramodu, confirmed Ubah’s death to our correspondent on Saturday.

He said, “It’s confirmed, but I am sending an official statement soon.”

Ubah, who was re-elected into the 10th Senate under the Young Peoples Party, had last year defected to the All Progressive Congress.

In September 2022, Ubah escaped assassination when he was attacked by gunmen on his way to Nnewi in Enugwu-Ukwu in Anambra State.

Breaking

JUST IN: Edo state Assembly impeaches Deputy Governor Shaibu

Published

9 months ago

April 8, 2024 10:48 am

BodexNG

The Edo State House of Assembly, on Monday, impeached the state’s Deputy governor, Comrade Philip Shaibu.

The impeachment followed the adoption of the report of the seven-man investigative panel set up by the Assembly to probe allegations of misconduct against Shaibu.

Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others