Special Features
Ara the Drummer narrates her grass to grace story
Nigeria’s foremost female drummer, Aralola Olamuyiwa popularly known as Ara, has made more revelations about her journey of life, recalling how she lost almost everything she laboured for in life, after things went from bad to worse for her.
The goddess of drums made these revelations during the week, while unveiling her pet project, a reality TV show tagged, “Eko Inspire Me By Ara”, and an academy for “Area Boys and Girls.”
Sharing her bitter experience at the unveiling ceremony, which was held at the EbonyLife Place, Victoria Island, Lagos, Ara said God took her on a journey to prepare her for what she’s doing today.
“In 2019”, she began, “I lost everything. When I say I lost everything, I lost everything I laboured for in life.”
She continued: “I sold all my cars and I was homeless. Nobody knew about my predicament except my family.”
“As at that time, I was somebody who used to give, not receive. I didn’t want to reach out to anybody. My landlord sent me packing because I couldn’t pay my house rent. On the day I was ejected from my house, I moved into a hotel with my child. While I was in the hotel, I reached out to one or two people whom I felt I could talk to.
“Sadly, I ended up staying in that one-room hotel for almost a year. I could not afford to feed myself and my child. In fact, I was eating the food that was meant for the kitchen staff. I moved from grace to grass and I started questioning God, why me?
“Everything I tried to do wasn’t working out for me. God practically cut everyone off me. When my mum knew what I was passing through, she reached out to me, but I told her I didn’t want to bother her. I started going to shows again. But the show that I normally charged between N3 million and N5 million, they started offering me between N100,000 and N150,000. I said to myself, what’s this?
“One day, I got a revelation and I said to God, is that the reason you are taking me on this journey? I prayed about it and I was told that nothing was wrong with me. This is God teaching me a lesson for a greater purpose. Nobody knew about what I was passing through because I am not a social media kind of person. Eventually, I picked the project again because I dumped it before now.
“I got frustrated trying to get people to key into the project. I went from organization to organization, but nothing seemed to be working out. So I dumped the project and God dumped me. I realized that He wanted me to feel what it feels like not to have a roof over your head, not to know where your next meal will come from.
“I cried profusely when they told me they were going to shut down the hotel where I was staying with my child because of COVID-19. I begged God to forgive me if I have done anything wrong. Later, they called me and said they weren’t going to shut down the hotel because of me. So, the moment I picked the project again, doors started opening for me. I said to God is that why you took me through this journey. Everything I lost gradually started coming back. I went from 100% to zero %. That’s why I said this project is the beginning of the beginnings for me,” the celebrity drummer, who was emotional, narrated.
Ara further explained that the initiative was borne out of her experience with some hoodlums over 10 years ago when she went to visit a friend at Oshodi area of Lagos. She said she made a promise to return to them in future, which she never fulfilled.
According to her, the experience changed her mentality about the street urchins. The drummer said she and her team were poised to make life better for over 2,000 area boys and girls in the next 10 years.
“Eko Inspire Me was conceived in my heart about 10 years ago due to a personal experience I had with some area boys in Oshodi,” she added.
Ara, however, thanked the Lagos State Governor, Babajide Sanwo-Olu, for his support to make the initiative a dream come true.
On the reality show, the celebrity drummer said “Nigerians will vote 100 of them, 20 out of the 100 into the reality show. The academy will run throughout the year while the reality TV show is once a year.
“We cannot take more than 20 people for the reality TV show, but the Academy can take as many as possible. We also want volunteers.
“If anyone has touched your life, it’s time to pay back by helping these guys.”
Also speaking at the event, the Lagos State Commissioner for Information and Strategy, Gbenga Omotoso, said the initiative was in line with the Sanwo-Olu-led administration’s vision and pledged that the government will continue to offer support to ensure that more area boys and girls are kept out of the streets.
Former President Olusegun Obasanjo, who spoke via a recorded video, also pledged to pick 20 area boys for mentorship.
Special Features
5th Bodex Social Media Hangout: Exploring the power influence and impact of digital platforms
The 5th edition of the Bodex Social Media Hangout (BSMH) unfolded in grand style, spotlighting the transformative power of social media in shaping narratives, fostering collaboration, and addressing societal challenges.
With the theme “Social Media: The Influence, Power, and Impact,” the event attracted dignitaries, influencers, and stakeholders from across various sectors.
The event was moderated by the visionary Bodex Florence Hungbo, who guided the discussions with her signature poise and depth. Representing Governor Babajide Sanwo-Olu, Dr. OreOluwa Finnih, S.A. on SDG who delivered a keynote address on behalf of the governor, who was on an official trip.
The presence of Dr. OreOluwa Finnih highlighted the Lagos State Government’s commitment to leveraging social media as a tool for growth and societal well-being.
The Bodex Social Media Hangout is a distinguished media talk-shop fostering collaboration among social media users, professionals, and stakeholders.
Focused on promoting responsible digital citizenship, BSMH aligns with the United Nations Sustainable Development Goals (SDG 3) to enhance the well-being of users and encourage cultural and societal advancements through social media.
The event emphasized the urgent need for Nigeria to address challenges such as fake news, cyberbullying, and online harassment.
A recent survey by The Guardian Nigeria revealed that 86% of Nigerians have encountered fake news, reflecting the pervasive influence of misinformation on social stability.
Additionally, issues like mental health threats, cybercrime, and privacy concerns were discussed as critical challenges requiring immediate attention.
Through its sessions, the event showcased how social media has become a powerful tool for fostering awareness, driving economic growth, and promoting cultural exchange.
Speakers and panelists also examined the darker side of digital platforms, including the rise of cyberbullying, mental health issues, and the spread of divisive content.
The event featured an impressive lineup of speakers and panelists who provided unique perspectives on the influence, power, and impact of social media:
Dotun Babatunde – The Impact of AI on Social Media
Dotun Babatunde explored the transformative role of Artificial Intelligence in the social media landscape, emphasizing its impact on the “attention economy.”
He remarked, “We live in an attention economy, where human attention is a scarce commodity.”
Babatunde explained how AI-driven algorithms prioritize engagement, often amplifying sensational content, but also creating opportunities for personalized and meaningful interactions. He encouraged users and creators to approach AI with a balanced perspective, recognizing both its potential and pitfalls.
A/Prof Tayo Popoola Ph.D. – Social Media: The Influence, Power, and Impact
Associate Professor Tayo Popoola from the Department of Mass Communication, University of Lagos, provided a thought-provoking analysis of social media’s role in society.
He stated, “Social media is a double-edged sword: it empowers the voiceless but also creates spaces for misinformation and toxicity.
The challenge lies in managing its influence responsibly.” Prof. Popoola underscored the importance of digital literacy in enabling users to harness the benefits of social media while mitigating its negative impacts.
Akin Olaniyan – Navigating the Social Media Age: Clout, Influence, and the Ethics of the Attention Economy
Akin Olaniyan delivered a compelling critique of clout-chasing in the social media era. He commented, “Give any moron a smartphone, and anything and everything becomes content.
To such a fellow, clout-chasing is an end in itself, and the smartphone just makes it super-easy.” Reflecting on the quality of content creation, he added, “I am tempted to believe that their choice of subjects reflects their intellect, with the more empty-headed being the most daring.” Olaniyan called for ethical standards in digital content creation and urged society to value substance over virality.
ACP Olumuyiwa Adejobi – The Digital Detective: Solving Crimes in the Social Media Age
The Force Public Relations Officer, ACP Olumuyiwa Adejobi, showcased how social media has revolutionized law enforcement.
He stated, “Social media is not just a platform for entertainment; it’s a valuable tool for law enforcement. By leveraging the power in the mass number of social media active users, we can solve more crimes and make our communities safer.” Adejobi shared examples of cases solved through digital platforms and emphasized the need for digital-savvy officers to maximize this potential.
In addition to the keynote speakers, the panelists brought fresh insights and diverse expertise to the event. Notable contributors included:
Olufemi Oguntamu, CEO of Penzaarville Africa.
Tomiwa Talabi, Founder/CEO of Lagos Life Influencer.
Dayo Oketola, Author, PR Consultant, and Former Editor at The Punch.
Iyabo Ojo, Actress, Filmmaker, and Influencer.
Hosted by celebrated media personality Frank Edoho, the event featured workshops, live sessions, and networking opportunities, creating an interactive atmosphere for attendees. Discussions covered a range of topics, from personal branding and content creation to the role of digital platforms in fostering community and enhancing security.
The panelists emphasized the power of social media in amplifying voices, holding leaders accountable, and fostering a sense of global connection. However, they also called attention to the darker aspects of the digital world, advocating for measures to combat negativity and promote a safer online environment.
Dr. OreOluwa Finnih reaffirmed the Lagos State Government’s vision of creating a digital ecosystem that promotes economic growth, cultural exchange, and societal well-being. The event’s mission remains clear: to foster collaboration, combat negativity, and shape Nigeria’s digital landscape for the better.
The Bodex Social Media Hangout remains a leading force in shaping Nigeria’s digital landscape.
In the words of Bodex Florence Hungbo: “Social media is the new oil well, Let us go fetch it.”
Special Features
Photos From Star Studded Bodex Social Media Hangout
Saturday 7th of December was an iconic day in the Nigerian social media space as a glittering array of stars, celebrities, practitioners, social media enthusiast, stakeholders and security agencies gathered at Landmark Centre, Lagos for the Bodex Social media Hangout 5.0.
Below are photos from the just concluded BSMH:
Special Features
Iyabo Ojo, Brainjotter, Dayo Oketola, Penzaarville, Tomiwa and others to speak at the Bodex Social Media Hangout 5.0
The Bodex Social Media Hangout (BSMH) is excited to unveil an impressive lineup of speakers for its highly anticipated 5th edition, themed “SOCIAL MEDIA: THE INFLUENCE, POWER AND IMPACT.”
This year’s event promises to be a knowledge-packed and inspiring experience, featuring industry leaders, influencers, and thought-provoking discussions.
The BSMH 5.0 will feature a diverse range of speakers, each bringing their unique expertise to the stage:
Iyabo Ojo: A renowned Nollywood actress, producer, influencer, and director, will share insights into the power of social media in shaping careers and connecting with fans.
Brainjotter: A popular Nigerian comedian and content creator, Brainjotter will discuss the strategies behind creating viral content and building a strong online presence.
Dayo Oketola: An Author, PR Consultant & Former Editor, The PUNCH, will delve into the latest trends in digital marketing and how businesses can leverage social and digital media to drive growth.
Penzaarville: A creative agency specializing in digital marketing and branding, will share their expertise on effective social media marketing strategies.
Tomiwa: A social media influencer and content creator, will discuss the challenges and opportunities of navigating the social media landscape.
The BSMH 5.0 promises an extravaganza beyond the keynote addresses.
Attendees can expect awards presentations, live music and dance performances, thrilling games and giveaways, and a delectable spread of food and drinks by Bodex Foods and other top vendors.
This year also introduces exciting new features like multiple raffles and giveaways with incredible prizes.
The Bodex Social Media Hangout 5.0 is a free event open to all, with no registration required.
Don’t miss this opportunity to be part of a historic celebration, gain insights from industry leaders, and witness the power of social media firsthand.
Mark your calendars!
Date: Saturday, December 7th, 2024
Time: 10am
Location: Landmark Event Center, Oniru, Victoria Island, Lagos
For the latest updates and information about the BSMH 5.0, follow us on social media:
- Instagram: @bsmhangout1
- Twitter: @bsmhangout1
- Facebook: @bsmhangout1
- Telegram: @bsmhangout1
Media Contact:
info@bsmhangout.com
bodexmedia@gmail.com
Phone: 08088805275, 08077777011
Join us for the BSMH 5.0 and let’s explore the power and impact of social media together!
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