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Alternative dresses surface, as cost of wedding gowns soars

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Flowing wedding gowns may soon go out of vogue. The reason may not be that they have lost the colour and panache they add to a wedding ceremony.

It may not also be that they no longer represent a mark and celebration of a bride’s purity.

However, it has everything to do with the economy and purchasing power of the majority of today’s potential couples.

Economy&Lifestyle discovered that the prices of readymade wedding gowns have increased from N40,000 to N200,000 and above, while that of renting has increased from N10,000 to N50,000 and above depending on the type and quality of the gown.

The increase, we gathered, is also a result of the rising cost of sewing materials. This has made it difficult for intending couples with an average income to purchase one for a wedding.

Already, some potential brides and their grooms have resorted to other simple but beautiful gowns.

Some others simply decide to use simple traditional attire for their wedding ceremonies, particularly, court weddings, to save money for other preparations.

Also, it is observed that the usual crowd of friends and relatives who are always seen in the registry premises has also disappeared as only two to three friends or relatives are invited to court weddings nowadays.

Before now, no wedding is complete without a flowing wedding gown. Some intending couples who have money, even compete with the length of gowns and bridal trains but the culture is dying gradually due to the economic situation.

These days, brides go for less costly and simple gowns of different colours, not necessarily white, which has been the tradition.

The newly improvised wedding gowns are made with mixtures of one of two popular materials including lace fabrics, silk dupioni, silk charmeuse, English net, satin, velvet, sequined and beaded fabric, rayon, taffeta, fabrics for layers, netting/tulle/crinoline, chiffon, crepe, organdy, batiste, organza, georgette among others.

Mrs. Shade Ogunbiyi, a Surulere-based wedding gown maker, said the prices of materials have tripled, which has affected the cost of sewing and profit as well.

She said: “The situation is terrible. I have been in this business for over six years. To be frank, the business is not moving as before. Sometimes I have jobs of over five to six wedding gowns in a year but now, I hardly get one. Even when you charge them and you get to the market you see that the prices of materials have risen. After buying materials you are left with little money or nothing at all.

“A mini quality wedding gown and little brides gown requires 10 yards of lining, six to eight yards of the hard net, 12 yards of satin, eight yards of organza, six yards of silk, eight yards of soft net and zips. As at 2021, these materials cost between N100 and N350 per yard. But, now, they go for between N3000 and N4000 per yard.

“I discovered that most brides, especially those who are having court marriages, are opting for simple gowns in different colours, not necessarily white. When I tried to convince them to go for a wedding gown they complained about the price.”

Mrs Ennodiana Queen, an event planner and caterer said: “I do buy used wedding gowns and rent them out to intending brides, especially for those having court weddings. Two years ago I rented a wedding gown for N20,000 to N30,000 depending on the quality. But now it goes from N50,000 to N100,000.

“However, the business has been dull lately as many prefer sewing simple gowns for court weddings, which will cost them nothing less than N50,000 and can be worn for other occasions.”

Miss Maureen Momoh, a hair stylist whose eldest sister just tied the knot, said the situation was not only as a result of the cost of materials and transportation fare but also the trend.

She said: “It was funny when my elder sister opted to wear a simple white gown for her court wedding instead of a wedding gown since she was not having a church marriage. When I asked her she said she is cutting costs.

“After hers, a friend of mine also copied the style, making for herself a purple gown for a court wedding. She said if she used all her money for a wedding gown, it will affect their livelihood after the wedding.

“In fact, it was when my friend copied my sister’s style that it dawned on me that Nigeria has changed our ladies’ lifestyle. They no longer worry over what to wear on their wedding day.”

Events

JCI Nigeria Hosts The 4th Edition Of The Global Digital Economy Summit

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The Global Digital Economy Summit (GDES) 4.0, held on 12th October 2024, at Park Inn, Abeokuta, Ogun State, Nigeria, accentuates the pivotal role of international trade, foreign direct investment, and technology diffusion in shaping economies worldwide, particularly highlighting the potential for digital inclusion and trade empowerment to achieve shared prosperity in Africa.

The summit, organised by Junior Chamber International (JCI) Nigeria in collaboration with JCI South Africa, JCI Zimbabwe, JCI Niger, JCI Benin Republic, and JCI Malaysia, attracted a diverse audience of entrepreneurs, professionals, undergraduates, and civil servants from across the globe.


Focused on “Digital Inclusion and Trade Empowerment: A Path to Shared Prosperity,” GDES 4.0 brought together leaders, innovators, and experts who shared insights into the vital role of digital technologies, intellectual property, and cross-border collaborations in shaping sustainable economic development, particularly in Africa.


The keynote address by Dr. Oluwatobiloba Moody, Director, World Intellectual Property Organisation (WIPO), captivated the audience with his perspective on the importance of intellectual property rights in promoting innovation and economic growth.

His speech was a deep reflection on the challenges and opportunities presented by technological advancements.


A lively panel discussion featured experts such as Ezekiel Solesi, CEO of LIMBSimple, and Ayo Olajide, JCI South Africa’s Vice President, moderated by Ekezue Anthonia Ezenwa, JCI Nigeria’s 2024 Director of Business Opportunities.

They emphasised the necessity of digital skills for economic relevance and highlighted the importance of partnerships for business growth and sustainability.

Their insights affirmed the need for continual innovation in a progressively digital world, warning that businesses risk falling behind if they neglect emerging technological trends.


A notable highlight of the summit was the International Business Pitch Competition, which featured 10 finalists.

After rigorous training on pitch deck mastery, five finalists competed for top honours. AnyWash App (Omotola Olaifa) emerged as the winner, followed by SundryAgro Ltd. (Eyitayo Onigbinde), and FundCity (Deborah Abayomi), who took second and third place respectively.

These winners were awarded cash prizes, business development and intellectual property support from the World Intellectual Property Organisation and expert sessions with AfriGlocal Venture Capital, an important partner in this initiative.


The summit also featured goodwill messages from key figures like JCI World President Kaveen Kumaravel, and JCI Executive Vice President for Africa and the Middle East, Tetiweh Nzimah who highlighted JCI’s commitment to supporting digital innovation and youth engagement.

JCI Nigeria President, JCI Senator Sandra Ekene Efemuaye, praised the summit’s impact, encouraged participants to leverage the rich learning, networking opportunities and collaboration presented and commended the Directorate of Business Opportunities for successfully implementing a standard event.

National Director of Business Opportunities, Ekezue Anthonia Ezenwa, expressed her gratitude for the support from JCI leadership, recognising the Directorate’s role in the impactful gathering.


The outcomes of the summit were far-reaching. The top five pitch competition participants received vital business development and intellectual property support from WIPO, alongside expert sessions from AfriGlocal Venture Capital.

The partnerships and discussions set the stage for future collaborations aimed at ensuring the continued success of GDES and its initiatives.


The summit concluded with a call for governments across the globe to implement robust policies that protect digital economy assets and ensure digital inclusion for all.

It also highlighted the importance of continuous upskilling and innovation for businesses and entrepreneurs to stay competitive in an ever-evolving technological world.


We sincerely appreciate all our partners and sponsors for their dedication to the success of the summit.

We especially appreciate Bodex Media for promoting the summit’s impact across digital platforms and traditional media.


Attendees left the summit inspired to further integrate digital tools and innovative strategies into their pursuits, with anticipation already growing for the 2025 Global Digital Economy Summit 5.0, promising even greater opportunities and insights with a vision to further solidify the role of technology in creating a more inclusive, equitable, and prosperous future.

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Events

Zanzibar to host 2025 Trace Awards in February

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Trace, the Afro-urban music and culture platform, has announced that it will hold its next award ceremony in Zanzibar, Tanzania.

The event will take place from February 24 to 26, 2025, at the luxurious Mora 5-star resort.

The ceremony will begin with a two-day summit featuring panel sessions and masterclasses on African creative industries, technology, and branding.

The award night, scheduled for February 26, will broadcast live across 25 Trace channels and in over 200 English, French, and Portuguese-speaking countries.

Olivier Laouchez, Trace co-founder and executive chairman, said the summit aims to empower African artistes with essential tools for success in the global music landscape.

“We are excited to celebrate Africa’s creative heartbeat by spotlighting music legends and rising stars,” Laouchez said.

“The awards and summit seek to empower artists with essential tools for success in today’s global landscape. The event will transform Zanzibar into a vibrant epicentre of music, culture, and innovation.”

Mudrik Ramadhan Soraga, Zanzibar’s minister of tourism, expressed pride in hosting the prestigious event, highlighting the island’s unique blend of nature, culture, and innovation.

“Zanzibar is proud to host the Trace Awards and Summit, a celebration of Africa’s vibrant music and culture on the global stage,” he said.

“This event strengthens our commitment to sustainable tourism and promotes Zanzibar as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

“It will showcase our island’s beauty and diversity, while highlighting our efforts to preserve its unique environment and culture. We invite the world to experience Zanzibar’s exceptional charm, where nature, culture, and innovation come together.”

The 2025 Trace Awards will feature 28 categories representing popular African music genres, including Afrobeats, Amapiano, Dancehall, Afro-pop, and more. The list of nominees will be unveiled on December 4, with voting to begin on December 18.

By hosting the Trace Awards, Zanzibar aims to position itself as a premier destination for music, culture, and innovation, promoting sustainable tourism and preserving its unique environment and culture.

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Events

MDI online event ” African and European Gen Z digital activism: what’s different? why now? where next?”

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Amid the chaos of war raging in the Middle East and in other parts of the world, another critical battle is unfolding online where embattled communities are uniting and forging a powerful resistance, sometimes against oppressive regimes.

In Bangladesh, digital activists organised protests that led to regime change in August 2024. In Kenya and in other African countries online and real-life protests have shaped people’s participation and created a movement against corrupt and unlawful leaders. In Europe including the Western Balkans, and in the Middle East and North African region projects driving youth activism and civic participation are being implemented to promote online media literacy and defend the value of constructive and responsible activism.

Register now, join MDI online event,on 31 October from 17.00-18.15 Jordan time (UTC+3) to meet young digital activists from Asia, Europe and Africa as well as other experts to discuss the power of social media to keep decision makers accountable and using digital tools in a responsible way.

Our speakers will share insights into the protests and the online media projects they are/have been involved with. 

“We are grateful to UNESCO for giving the MDI the opportunity to share experiences of involving young people’s voices in shaping their future.” – Milica Pesic, panel moderator, MDI Executive Director.  

“Rather than saying ‘Give me a place to stand and I will move the earth’ as boasted by the great Scientist, Archimedes, youths from GenZ have a social media place to stand, a digital identity to uphold and with it, they intend to shake the world” Olunifesi Suraj, speaker, Associate Professor of Mass Communication, University of Lagos. 

“Digital activism is not just about hashtags; it’s about diverse voices translating virtual solidarity into real-world change.” – Hana Kojakovic, speaker, MDI Get The Trolls Out ! Project Manager. 

“Online innovative storytelling allows for a wide range of voices to be heard, particularly from underrepresented communities.”- Yazan Abu al Rous, speaker, Salam Online Project Manager. 

“Chaite gelam odhikar, hoye gelam Razakar.” (Demanded rights, only to become Razakar.) – The July Uprising in Bangladesh began as a peaceful student protest for quota reform in government jobs but escalated into a national non-cooperation movement, ultimately leading to Prime Minister Sheikh Hasina’s resignation and flight to India.” – Raheed Ejaz, speaker, diplomatic correspondent at Daily Prothom Alo.  

This online event is organised in the framework of the Global Media and Information Literacy Week Conference will be hosted by UNESCO and the Hashemite Kingdom on 30-31 October 2024 in Amman, Jordan. 

To interview our speakers, please contact Anthea Kasonga, MDI Communications team: anthea.kasonga@media-diversity.org 

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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