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Nigerian content creators get paid, as Twitter rolls out ad revenue

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Content creators and social media influencers in Nigeria have started receiving their first payout from X, formerly known as Twitter through its ad revenue-sharing program.

While the payouts had started for X users in the U.S. early last month, X announced the extension of the gesture to the global users by the end of July.

With this, verified users in Nigeria and across other countries who have met the threshold of impressions on their content are now getting paid.

Many of the content creators who have received the payout also took to the microblogging site to show their appreciation to the platform owner, Elon Musk.

According to them, Musk has given them a reason to remain on the platform and to continue creating engaging content.

The payout means that many who had decided not to pay for the blue badge but continuously post content that gets good impressions will now be motivated to pay for the subscriptions, which costs N3,560 per month.

Among the ecstatic voices, Napaul shares his sentiment with the unexpected joy that the new monetization system has brought him. 

  • Bruh, it’s almost like I’m dreaming tbh. unlike me, I’m struggling to put the words together. YES!! I Woke Up To Credit Alert From Elon Musk!!! & mahn for just tweeting & making myself happy?! E loud i swear

General Oluchi playfully thanked Musk for the credit alert she received, humorously saying,

Abazz, a verified user, expressed his gratitude by sharing a screenshot of his ad revenue dashboard, simply stating,

Solomon Buchi, while confirming his payment, expressed the delight of being rewarded for voicing his opinions.

Even renowned Nigerian musician David Adeleke (Davido) joined in, humorously asking,

Big Ayo, with a post on evidence of payment, greeted Elon Musk with a friendly “Good Morning.”

Payment eligibility 

To be eligible for the payout, Twitter said the content creator must have subscribed to Twitter Blue or be a verified organization.

In addition, such a creator must have “at least 5 million impressions on your posts in each of the last 3 months,” and pass human review for Creator Monetization Standards.

In addition, the user must also have at least 500 followers.  

Twitter said creators will also need to open a Stripe account as it currently works with Stripe for payouts and is rolling out to its first batch of creators who have already signed up for creator subscriptions.  

How to join 

Eligible users will be able to join and set up payments from within the Monetization section of the app. This is found in the side menu on iOS and Android, and the overflow menu on the web. 

Once you click “Join and set up payouts” you will be redirected to our payment processor, Stripe, to set up an account to receive your share. 

This Stripe account will be where you will be able to transfer funds to your external bank account. Once you opt-in, you will receive payouts at a regular cadence, so long as you have generated more than $50 USD. 

X said it may modify or cancel the Program at any time in its sole discretion, including for business, financial, or legal reasons.  

  • “X reserves the right to accept or revoke your participation in this ads revenue share program in its sole discretion, including for business, financial, or legal reasons. Please ensure you comply with the Ads Revenue Program Terms,” the company stated.

Business

UBA appoints Henrietta Ugboh as independent non-executive director

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The United Bank for Africa Plc (UBA) has announced the appointment of Henrietta Ugboh as an independent non-executive director.

In a statement on Wednesday, UBA said the appointment has been approved by the necessary regulatory bodies, including the Central Bank of Nigeria (CBN).

UBA also announced the retirement of Owanari Duke, an independent non-executive director who joined the UBA Group board in October 2012.

Tony Elumelu, chairman of UBA, said Ugboh brings experience and expertise, which includes commercial banking, credit, and risk management to the UBA board.

“Henrietta Ugboh brings a track record of professional success, integrity and leadership, which will further strengthen the UBA Group Board, underlining once again the Group’s commitment to robust corporate governance,” Elumelu said.

According to the bank, Ugboh holds a degree in Economics and Statistics from the University of Benin, an MBA from ESUT Business School, and is an alumna of Harvard Business School’s executive management programme.

UBA also said Ugboh has over 30 years of experience in banking with Citibank and is an honorary senior member of the Chartered Institute of Bankers of Nigeria (CIBN) and a fellow of the Institute of Credit Administration (FICA).

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MultiChoice Nigeria loses 243k subscribers in six months, blames inflation

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French firm, Canal+ Group offers to buy MultiChoice for $1.69bn

Multichoice Group, an African pay-TV operator, says its Nigerian subsidiary lost 243,000 subscribers across its DStv and GOtv services between April and September 2024.

In its financial result for the year ended September 30, 2024, published on Tuesday, MultiChoice said high cost of food, electricity, and petrol have forced many of its customers to ditch their decoders.

The company said Nigeria and Zambia recorded the largest share of subscribers loss.

It added that the pressure on its subscriber base in Rest of Africa (RoA) operations continued from the previous year leading to a loss of 566,000 subscribers across the operations in the six months under review.

“The group’s linear subscriber base declined by 11% or 1.8m subscribers YoY to 14.9m active subscribers at 30 September 2024,” MultiChoice said.

“The loss in the Rest of Africa has been primarily due to the significant consumer pressure in Nigeria, where inflation has remained above 30% for the majority of the last 12 months and, more recently, due to extreme power disruptions in Zambia.

“Of this decline, 298k related to Zambia and 243k related to Nigeria, with remaining markets on the continent reflecting only a minor decline of 25k.”

On foreign exchange (FX) rate, the company said the continued depreciation of the naira against the dollar has resulted in further losses on non-quasi equity loans.

“The group held USD11m in cash in Nigeria at period-end, down from USD39m at end FY24, a consequence of consistent focus on remitting
cash, the impact of translating the balance at the weaker naira and the write-off of the USD21m receivable relating to the cash held with Heritage Bank before its license was revoked and the bank was liquidated,” MultiChoice said.

‘COMPANY FACING MOST CHALLENGING CONDITIONS’

Commenting on the company’s results, Calvo Mawela, MultiChoice group chief executive officer (CEO), said the company is facing its most challenging operating conditions in almost 40 years.

To generate returns, Mawela said the company has been “proactive in its focus to right-size the business for the current economic realities and industry changes”.

He said while operating across Africa “typically subjects the group to currency moves, abnormal currency weakness over the past 18 months has reduced the group’s profits by close to R7 billion”.

“Combined with the impact of a weak macro environment on consumers’ disposable income and therefore on subscriber growth, it required the Group to fundamentally adjust its cost base – which is exactly what has been done,” he said.

“We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.

“We expect to return to a positive net equity position by the end of November this year, supported by a number of developments and initiatives. The Group’s liquidity position remains strong, with over ZAR10bn in total available funds.”

On May 1, MultiChoice implemented an increase in subscription prices for DStv and GOtv packages — despite the tribunal ruling against it on April 25.

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NCAA to sanction pilots working for multiple airlines, says it ‘violates regulations’

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The Nigeria Civil Aviation Authority (NCAA) says it will sanction pilots working for multiple airlines.

In a letter dated November 6, 2024, and addressed to all aircraft operators, titled ‘Prohibition of Ad-Hoc Flight Operations for Multiple Airlines,’ Chris Najomo, the NCAA acting director-general (DG), said the issue was uncovered through the aviation authority’s surveillance reports.

“It has come to the notice of the authority through our surveillance reports that licensed flight crew members utilize the privileges simulators and proficiency checks endorsed on their license to operate for multiple airlines,” the letter reads.

“The Flight Simulator Training Device/facility approved by the Authority is operator specific based on the training program and the Standard Operating Procedures (SOP) for such an operator.”

According to Najomo, when pilots work for multiple airlines concurrently, without considering the safety implications, it creates a risk for the industry.

He informed all operators and holders of pilot licences that the action will be treated as a violation of the Nigeria Civil Aviation Regulations.

“The authority will take appropriate enforcement action on violators of this directive, effective from November 11, 2024,” he said.

The acting DG added that simulator renewals will now be directly tied to the operators.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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