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Nigerian content creators get paid, as Twitter rolls out ad revenue

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Content creators and social media influencers in Nigeria have started receiving their first payout from X, formerly known as Twitter through its ad revenue-sharing program.

While the payouts had started for X users in the U.S. early last month, X announced the extension of the gesture to the global users by the end of July.

With this, verified users in Nigeria and across other countries who have met the threshold of impressions on their content are now getting paid.

Many of the content creators who have received the payout also took to the microblogging site to show their appreciation to the platform owner, Elon Musk.

According to them, Musk has given them a reason to remain on the platform and to continue creating engaging content.

The payout means that many who had decided not to pay for the blue badge but continuously post content that gets good impressions will now be motivated to pay for the subscriptions, which costs N3,560 per month.

Among the ecstatic voices, Napaul shares his sentiment with the unexpected joy that the new monetization system has brought him. 

  • Bruh, it’s almost like I’m dreaming tbh. unlike me, I’m struggling to put the words together. YES!! I Woke Up To Credit Alert From Elon Musk!!! & mahn for just tweeting & making myself happy?! E loud i swear

General Oluchi playfully thanked Musk for the credit alert she received, humorously saying,

Abazz, a verified user, expressed his gratitude by sharing a screenshot of his ad revenue dashboard, simply stating,

Solomon Buchi, while confirming his payment, expressed the delight of being rewarded for voicing his opinions.

Even renowned Nigerian musician David Adeleke (Davido) joined in, humorously asking,

Big Ayo, with a post on evidence of payment, greeted Elon Musk with a friendly “Good Morning.”

Payment eligibility 

To be eligible for the payout, Twitter said the content creator must have subscribed to Twitter Blue or be a verified organization.

In addition, such a creator must have “at least 5 million impressions on your posts in each of the last 3 months,” and pass human review for Creator Monetization Standards.

In addition, the user must also have at least 500 followers.  

Twitter said creators will also need to open a Stripe account as it currently works with Stripe for payouts and is rolling out to its first batch of creators who have already signed up for creator subscriptions.  

How to join 

Eligible users will be able to join and set up payments from within the Monetization section of the app. This is found in the side menu on iOS and Android, and the overflow menu on the web. 

Once you click “Join and set up payouts” you will be redirected to our payment processor, Stripe, to set up an account to receive your share. 

This Stripe account will be where you will be able to transfer funds to your external bank account. Once you opt-in, you will receive payouts at a regular cadence, so long as you have generated more than $50 USD. 

X said it may modify or cancel the Program at any time in its sole discretion, including for business, financial, or legal reasons.  

  • “X reserves the right to accept or revoke your participation in this ads revenue share program in its sole discretion, including for business, financial, or legal reasons. Please ensure you comply with the Ads Revenue Program Terms,” the company stated.

Business

Local airlines will soon start flying directly to South America, says Keyamo

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Festus Keyamo, minister of aviation, says the country is looking to commence direct flight operations to South America.

The minister made this known on Saturday during an interview with the statehouse media.

On March 20, Air Peace, Nigeria’s flag carrier, commenced its Lagos-London flight services.

Keyamo said more indigenous airlines would soon commence flight operations to other routes.

“We are looking at the American route, we are looking at the South American route,” he said.

“They are not even flying the South American route at all but something is in the offering for us to start that route now so as to help the Nigerian flying public to bring down their prices.”

He said this is one aspect of helping local airline to enforce Bilateral aviation safety agreement (BASA).

According to the minister, this will also ensure “you tell the countries that this is our flag carriers, present them as your flag carriers and so they respect them as Nigeria’s representative not as just private businesses in Nigeria”.

Speaking further, Keyamo said in the 2024 budget, there is provision for a master plan for the ministry.

The master plan, he said, is not to redesign the terminal buildings at airports but to modify the electropolis.

Keyamo said it would be done in all airports, starting with the five international airports.

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FAAN warns airport users against offering bribes, encouraging extortion

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The Federal Airports Authority of Nigeria (FAAN) has warned airport users against offering bribes and encouraging extortion this Sallah season.

The authority gave the warning on Friday in a statement issued by Obiageli Orah, its director of public affairs and consumer.

According to FAAN, any staff or government agency operating at the airports found guilty of accepting bribes will face punishment.

“The MD of FAAN Mrs Olubunmi Kuku, at a recent event had sent out a severe warning to staff as well as all government agencies that operate at our airports that FAAN will ensure that whoever is culpable is punished,” the authority said.

“Do not give bribes or encourage extortion.”

FAAN also assured Nigerians of seamless travels through its airports this festive season, adding that the authority has consistently upgraded its security measures to ensure the safety of travellers and their property.

The authority advised all travellers to arrive at the airport early to avoid missing their flights and to reduce the rush.

“International travellers must be at the airport three hours before departure, while local travellers must ensure to arrive about two hours to flight schedule,” FAAN said.

“Please ensure that you pack your luggage by yourself. Do not leave your luggage unattended.

“FAAN has expanded the screening area in order to give passengers a better flying experience.

“Keep an eye on your valuables while passing through screening.

“Respect rules and regulations in respect of carriage of prohibited articles, liquids, and gel.

“We have information desks at all our airports to assist you. Please make use of them.”

FAAN also advised travellers to park their vehicles properly in the car park to avoid towing, urging them not to use the services of touts.

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Naira depreciates against dollar at parallel, official markets

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Naira appreciates to N1,419/$ at official market

The naira depreciated in the parallel section of the foreign exchange (FX) market on Friday.

At the Lagos street market, currency traders, also known as bureau de change (BDC) operators, said the naira depreciated to N1,485 against the dollar.

The black market traders put the buying price of the dollar at N1,460 and the selling price at N1,485 — leaving a profit margin of N25.

This represents N5 or 0.34 percent depreciation compared to the N1,480/$ reported on May 10.

At the FMDQ Exchange, a platform that oversees official foreign exchange (FX) trading in Nigeria, the local currency depreciated by 0.44 percent or N6.48 to N1,482.72/$ on Friday — from N1,476.24/$ on May 13.

The dollar traded as high as N1,490/$ and as low as N1,390 during trading hours.

The daily FX market turnover stood at $183.47 million.

At the current FX rates, the gap between the official window and the parallel market is N2.28.

On June 5 Fitch Ratings, a global rating agency, projected naira will end the year at N1,450 to a dollar.

Gaimin Nonyane, director, Middle-East and Africa sovereigns, at Fitch Ratings, said despite the volatility experienced by the naira since its floating in June 2023, there are expectations that the fluctuation will reduce by the third quarter (Q3) of 2024.

Nonyane projected a gradual depreciation of the naira in 2025, adding that this depends largely on the foreign exchange reform’s momentum.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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