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Nigerian content creators get paid, as Twitter rolls out ad revenue

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Content creators and social media influencers in Nigeria have started receiving their first payout from X, formerly known as Twitter through its ad revenue-sharing program.

While the payouts had started for X users in the U.S. early last month, X announced the extension of the gesture to the global users by the end of July.

With this, verified users in Nigeria and across other countries who have met the threshold of impressions on their content are now getting paid.

Many of the content creators who have received the payout also took to the microblogging site to show their appreciation to the platform owner, Elon Musk.

According to them, Musk has given them a reason to remain on the platform and to continue creating engaging content.

The payout means that many who had decided not to pay for the blue badge but continuously post content that gets good impressions will now be motivated to pay for the subscriptions, which costs N3,560 per month.

Among the ecstatic voices, Napaul shares his sentiment with the unexpected joy that the new monetization system has brought him. 

  • Bruh, it’s almost like I’m dreaming tbh. unlike me, I’m struggling to put the words together. YES!! I Woke Up To Credit Alert From Elon Musk!!! & mahn for just tweeting & making myself happy?! E loud i swear

General Oluchi playfully thanked Musk for the credit alert she received, humorously saying,

Abazz, a verified user, expressed his gratitude by sharing a screenshot of his ad revenue dashboard, simply stating,

Solomon Buchi, while confirming his payment, expressed the delight of being rewarded for voicing his opinions.

Even renowned Nigerian musician David Adeleke (Davido) joined in, humorously asking,

Big Ayo, with a post on evidence of payment, greeted Elon Musk with a friendly “Good Morning.”

Payment eligibility 

To be eligible for the payout, Twitter said the content creator must have subscribed to Twitter Blue or be a verified organization.

In addition, such a creator must have “at least 5 million impressions on your posts in each of the last 3 months,” and pass human review for Creator Monetization Standards.

In addition, the user must also have at least 500 followers.  

Twitter said creators will also need to open a Stripe account as it currently works with Stripe for payouts and is rolling out to its first batch of creators who have already signed up for creator subscriptions.  

How to join 

Eligible users will be able to join and set up payments from within the Monetization section of the app. This is found in the side menu on iOS and Android, and the overflow menu on the web. 

Once you click “Join and set up payouts” you will be redirected to our payment processor, Stripe, to set up an account to receive your share. 

This Stripe account will be where you will be able to transfer funds to your external bank account. Once you opt-in, you will receive payouts at a regular cadence, so long as you have generated more than $50 USD. 

X said it may modify or cancel the Program at any time in its sole discretion, including for business, financial, or legal reasons.  

  • “X reserves the right to accept or revoke your participation in this ads revenue share program in its sole discretion, including for business, financial, or legal reasons. Please ensure you comply with the Ads Revenue Program Terms,” the company stated.

Business

NNPC announces downtime on recruitment portal over unprecedented traffic

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The Nigerian National Petroleum Company (NNPC) Limited has announced that its job application portal is currently experiencing downtime due to an ‘unprecedented’ surge in traffic.

On Friday, NNPC announced a recruitment exercise for qualified candidates, with the application period set to close on August 20.

Checks by Vanguard revealed that the agency’s website is displaying server error messages.

In response via X, NNPC stated that their technical team is actively working to resolve the issue.

“Due to unprecedented traffic to the NNPC Ltd. career page from applicants applying for vacancies, the site is currently experiencing slow load times,” the statement reads.

“Our technicians are working diligently to rectify the problem as quickly as possible. Please be assured that the application process deadline remains August 20, 2024.”

NNPC also reassured applicants of a transparent and merit-based recruitment process, urging capable Nigerians to take advantage of this unique opportunity.

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Zenith Bank seeks NGX approval to sell 5bn shares through rights issue

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Zenith Bank Plc has sought approval from the Nigerian Exchange (NGX) Limited to sell 5.23 billion shares through rights issue to raise N188.37 billion.

According to a statement on Wednesday signed by Godstime Iwenekhai, head of the issuer regulation department at NGX, the qualification date for the rights issue is July 24.

NGX said Zenith Bank applied for the approval through Stanbic IBTC Stockbrokers Limited, the lender’s its stockbroker.

The capital market regulator said Zenith Bank plans to list a rights issue “of Five Billion, Two Hundred and Thirty-Two Million, Seven Hundred and Forty-Eight Thousand, Nine Hundred and Sixty-Four (5,232,748,964) ordinary shares of 50 Kobo each at N36.00 per share on the basis of one (1) new ordinary share for every six (6) existing ordinary shares held as at the close of business on Wednesday, 24 July 2024″.

On April 12, Zenith Bank announced plans to raise an undisclosed amount in the international and Nigerian capital markets.

According to the company, the funds shall be raised through the issuance of ordinary shares, or preference shares, whether by way of private placement, rights issue or both.

The company also said the board would propose increasing its issued share capital — from N15,698,246,893.50 to N31,396,493,787 — at the AGM.

Zenith Bank’s plan to raise capital comes after the Central Bank of Nigeria (CBN), on March 28, directed commercial, merchant and non-interest banks to increase their minimum capital requirements.

CBN adjusted the capital base for commercial banks with international licences to N500 billion, while national and regional financial institutions’ capital bases were pegged at N200 billion and N50 billion, respectively.

With a capital base of N270.75 billion, Zenith Bank needs N229.25 billion to reach the minimum capital requirement of N500 billion.

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‘600k households paid’ as FG resumes cash transfer scheme

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Wale Edun, the minister of finance, says over 600,000 households have benefited from the direct cash transfer programme of the federal government following the resumption of payments.

Edun spoke on Thursday in Abuja during the half-year review ministerial press briefing, themed, ‘Economic Recovery and Growth: Progress and Prospects 2024’.

On July 18, 2023, President Bola Tinubu ordered an immediate review of the conditional cash transfer scheme — an intervention initiative coordinated by the national social investment programme agency (NSIPA).

The president later suspended all programmes administered by NSIPA for six weeks, as part of a probe of alleged malfeasance in the management of the agency and its programmes.

During a radio interview session in Kaduna, Mohammed Idris, the minister of information and national orientation, disclosed the federal government’s plan to resume the intervention schemes.

Speaking at the press briefing, the minister reiterated Tinubu’s commitment to the welfare of ordinary Nigerians and the government’s efforts to ensure transparency and accountability in its social protection initiatives.

“Following the resumption of payments, over 600,000 households have already received this direct transfer this week,” Edun was quoted as saying in a statement by in a statement on by Mohammed Manga, the ministry’s director of information and public relations.

Edun said the government has made significant strides in its economic reforms, “well on its way to achieving a step-change in the revenues of the government; closely in line with the budget for 2024”.

He also announced the government’s exit from the ways and means borrowing mechanism, highlighting successes of the government’s reforms while citing a projected budget deficit of 4 percent in the 2024 fiscal year.

Edun acknowledged the temporary hardships caused by the reforms but assured that Nigerians would soon benefit from the expected outcomes.

He said the government’s “well-coordinated economic policies are beginning to yield results, evidenced by the deceleration in inflation growth, a rise in foreign investments compared to the same period last year”.

The minister said one of the major priorities of the incumbent government in the immediate term is to reduce food prices and focus on providing all the necessary support to increase local food production, given the impact of high food prices on inflation.

He said efforts are underway to achieve this goal.

The minister said with the outcome of the first half of 2024, “the economy is turning the corner.”

Edun added that with macroeconomic stability, the economy is being well positioned for sustained and inclusive growth that creates jobs, lifts millions out of poverty, and drives domestic and foreign investments that would improve the general wellbeing of the average Nigerian.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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