Business
Nigerian content creators get paid, as Twitter rolls out ad revenue
Content creators and social media influencers in Nigeria have started receiving their first payout from X, formerly known as Twitter through its ad revenue-sharing program.
While the payouts had started for X users in the U.S. early last month, X announced the extension of the gesture to the global users by the end of July.
With this, verified users in Nigeria and across other countries who have met the threshold of impressions on their content are now getting paid.
Many of the content creators who have received the payout also took to the microblogging site to show their appreciation to the platform owner, Elon Musk.
According to them, Musk has given them a reason to remain on the platform and to continue creating engaging content.
The payout means that many who had decided not to pay for the blue badge but continuously post content that gets good impressions will now be motivated to pay for the subscriptions, which costs N3,560 per month.
Among the ecstatic voices, Napaul shares his sentiment with the unexpected joy that the new monetization system has brought him.
- Bruh, it’s almost like I’m dreaming tbh. unlike me, I’m struggling to put the words together. YES!! I Woke Up To Credit Alert From Elon Musk!!! & mahn for just tweeting & making myself happy?! E loud i swear
General Oluchi playfully thanked Musk for the credit alert she received, humorously saying,
Abazz, a verified user, expressed his gratitude by sharing a screenshot of his ad revenue dashboard, simply stating,
Solomon Buchi, while confirming his payment, expressed the delight of being rewarded for voicing his opinions.
Even renowned Nigerian musician David Adeleke (Davido) joined in, humorously asking,
Big Ayo, with a post on evidence of payment, greeted Elon Musk with a friendly “Good Morning.”
Payment eligibility
To be eligible for the payout, Twitter said the content creator must have subscribed to Twitter Blue or be a verified organization.
In addition, such a creator must have “at least 5 million impressions on your posts in each of the last 3 months,” and pass human review for Creator Monetization Standards.
In addition, the user must also have at least 500 followers.
Twitter said creators will also need to open a Stripe account as it currently works with Stripe for payouts and is rolling out to its first batch of creators who have already signed up for creator subscriptions.
How to join
Eligible users will be able to join and set up payments from within the Monetization section of the app. This is found in the side menu on iOS and Android, and the overflow menu on the web.
Once you click “Join and set up payouts” you will be redirected to our payment processor, Stripe, to set up an account to receive your share.
This Stripe account will be where you will be able to transfer funds to your external bank account. Once you opt-in, you will receive payouts at a regular cadence, so long as you have generated more than $50 USD.
X said it may modify or cancel the Program at any time in its sole discretion, including for business, financial, or legal reasons.
- “X reserves the right to accept or revoke your participation in this ads revenue share program in its sole discretion, including for business, financial, or legal reasons. Please ensure you comply with the Ads Revenue Program Terms,” the company stated.
Business
Emirates Airlines return to Nigeria October 1
Emirates Airlines has confirmed its return to operations in Nigeria starting October 1, 2024.
The airline disclosed this via its official X handle Thursday.
“We’re back, Nigeria! We’ll be resuming services to Lagos from 1 October 2024, and we can’t wait to offer unrivalled connectivity to Dubai and beyond to over 140 cities,” the tweet read.
The airline will be operating a daily service between Lagos State and Dubai, and will offer customers more choice and connectivity from Nigeria’s largest city to, and through, Dubai.
Business
Naira appreciates at official window, depreciates at parallel market
The naira depreciated to N1,550 against the dollar at the parallel section of the foreign exchange (FX) market on Wednesday.
The current FX rate signifies a decline of 1.95 percent from the N1,520/$ reported on May 13.
Currency traders, also known as street traders, in Lagos, quoted the buying rate of the local currency at N1,510/$ and the selling rate at N1,550/$ — leaving a profit margin of N40.
At the official window, the local currency appreciated by 4.21 percent against the dollar from N1,520.4/$ on May 14 to close at N1,459.02 on Wednesday.
According to FMDQ Exchange, a platform that oversees the official window, a dollar was sold as high as N1,593 and at a low rate of N1,401 during trading hours.
The daily foreign exchange market turnover was $289.14 million.
On May 14, the Economic and Financial Crimes Commission (EFCC) said foreign missions based in Nigeria use third parties to transact in foreign currencies.
Speaking during an interview, Wilson Uwujaren, EFCC’s acting director of public affairs, said the commission has a task force whose duty is to fight the abuse of the naira and discourage transactions in dollars within Nigeria — which is against the law.
Business
To spur liquidity’ — CBN grants approval in principle to 14 new IMTOs
The Central Bank of Nigeria (CBN) has granted approval in principle (AIP) to 14 new international money transfer operators (IMTOs).
IMTOs carry out cross-border fund transfer services for individuals and entities residing abroad to recipients in Nigeria.
Approval in principle is a conditional acceptance of a proposal subject to meeting other requirements for final approval.
CBN granted the AIP amid plans to double foreign currency remittance flows through formal channels.
Hakama Sidi Ali, CBN’s acting director of corporate communications, spoke in Abuja on Wednesday.
Ali said the approval will help increase the sustained supply of foreign exchange in the official market by promoting greater competition and innovation among IMTOs to lower the cost of remittance transactions and boost financial inclusion.
“This will spur liquidity in Nigeria’s Autonomous Foreign Exchange Market (NAFEX), augmenting price discovery to enable a market-driven fair value for the naira,” she said.
Ali also said the move by the apex bank is a means of reducing the historical volatility in Nigeria’s exchange rate caused by external factors, such as fluctuations in foreign investment and oil export proceeds.
On April 20, Olayemi Cardoso, CBN governor, said the financial regulator collaborated with IMTOs to collectively commit to doubling remittance flows through formal channels into Nigeria.
“We’ve had very productive discussions with leading IMTOs where we collectively committed to doubling remittance flows through formal channels into Nigeria in the immediate short to medium term,” Cardoso said.
He said CBN has also set up a task force to address bottlenecks hindering flows through formal channels.
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