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Elon Musk removes headlines from news shared on X

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The owner of X (formerly Twitter), Elon Musk, has said news shared by media platforms will no longer show headlines as he wants to keep users on the platform.

Musk, who has consistently attacked the “legacy media” and touts X as a better source of news than the media, wants users to spend more time on the platform through policy.

Already, X has started cutting headlines from link cards on the iOS app and on the web. This means that readers will see just an image with the domain name of the link on the bottom left, which is easy to miss.

The move is part of Elon Musk’s efforts to get users to post “long-form content” directly on the platform. Musk believes that clicking on news headline on X takes people away from the platform.

Musk also sees X as a direct competitor to legacy media, hence, wants to limit media platforms using it to direct traffic to their websites.

Musk on Thursday celebrated the decision with a post suggesting that traffic on media websites is already declining.

“Traffic to legacy media websites keeps declining, while X rises,” he posted.

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