Business
StarTimes to tackle unemployment with reality show
In a bid to reduce the high rate of unemployment in Nigeria, pay-TV provider, StarTimes, is set to start a new reality show with the title, Breaking-in, that would build a bridge between job seekers and potential employers.
The show, which was developed with millions of unemployed Nigerian youths in mind, will create a platform for youths to gain insights as well as meaningful career jobs on live TV.
The Content Director of StarTimes, Viki Liu, stated that the show would benefit skilled and talented people who may not know how to put together a perfect curriculum vitae that could help them land their dream jobs. She said, “I don’t think there has ever been anything like this in Africa. Since we came to this continent, we realised that unemployment is a big issue, though not just in Nigeria but all over the world as well, though it’s more in Africa. A lot of young people are qualified but unemployed.
“Another thing is that some people are very good but they can’t ‘sell’ themselves properly. They don’t know how to prepare a CV or convince a recruiter. Based on these two observations, we decided to start something to help people. I think it is a nice initiative that would connect job seekers to recruiters.” Code: 100013)
Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.
She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others
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