We’ve invested N9bn into Nollywood for quality content production – Netflix

Netflix, America’s streaming giant, says it is investing heavily to ensure its subscribers enjoy the same quality content.

Shola Sanni, director of public policy for Sub-Saharan Africa, Netflix, made this known at the second Nigeria digital content regulation conference held in Lagos on Friday.

The event had in attendance stakeholders in the local and international streaming services, independent producers, free-to-air, pay TV operators, telcos, content creators, and other operators in the film industry.

Speaking at the event, Sanni said the company has invested N9 billion in the Nigeria film industry from 2016 to 2022.

She said this was done through converting local film titles, capacity building and infrastructure development in the industry.

According to Sanni, Netflix had invested in over 200 local licensed titles, co-produced and commissioned original film content.

She added that 125 films and television series are available on Netflix as at November 2022.

The aim of the investments, Sanni said, was to ensure that all subscribers across the world enjoyed the same content at will.

“We love Nigeria and believe in it and that is why we are investing in the Nigeria film industry to entertain Nigerians and the world, with the best-in-class stories from the country,” she said.

“We are poised to tell stories that are not only interesting in Nigeria, but in 189 other countries where Netflix is present.”