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Motherland Beckons Holds Press Conference For Destination AlNejashi/Lalibela

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Two Giants of Africa, Nigeria and Ethiopia renewed bond strengths with the synergy shown at the Destination AlNejashi/Lalibela press conference. Nothing like it has surfaced in a long while, which proves to show that the tourism sector is experiencing some grave revival.

The conference, kick-started by the rendition of the national anthem of both nations by splendid performance of Atunda Entertainment at the La Campagne Tropicana Beach Resort, homed in the naturalistic and picturesque ambience that filled the environment.

In attendance were, the Founder of Motherland Beckons, Otunba (Dr.) Olawanle Akinboboye, the Ethiopian Ambassador to Nigeria, H.E Samia Zekaria Gutu, Chief Dele Ajibade, the country manager of Ethiopian Airlines, Mr Solomon, Travel consultant, Mountain-Ice Consultancy, Travels & Tours Limited, Mrs Olukemi Aribisala, Bodex Media and a host of other media houses and pressmen.

As the Ambassador of Tourism in Africa, Otunba (Dr.) Olawanle Akinboboye opened the grounds for insight by pointing to the need for togetherness and African ingenuity using the battle of Adwa in Ethiopia as an illustration. According to History, Martyrs teamed up not only for Ethiopia but for the continent of Africa and fought in the battle with conviction and determination, exhibiting the African pride, strength and sense of direction.

The battle which took place at the undulating mountains in Adwa signified the undulating strength of the African people. In Aramaic the Ethiopian language, the phrase “Gara-de-Gara” was birthed which can be translated as “mountain-to-mountain”, “togetherness is better” and “Let’s fight, together”.

The main stay of this reflection is to share from the strength, vision and togetherness and ingenuity of the African spirit. Strength alone is not the only result generated from togetherness, but it also gives room for other platforms. These platforms can facilitate the building of bridges to connect nations and guarantee victory over modern-day slavery and to surmount this decadence of civilization; we must create prosperity together for the continent of Africa.

Annually, Africans spend billions of dollars travelling to other countries outside Africa; a percentage of this amount can be channeled to the continent and for this reason, Motherland Beckons  unveiled Destination Al Nejashi/Lalibella aimed at encouraging Africans to create prosperity by exploring the vast tourist attraction sites in Africa and in this case Ethiopia. Destination Al Nejashi has been unveiled as an adventure, entertainment and pleasurable experience packed tour designed for adventurers, researchers, religious and leisure tourists. The  package include tours, entertainment and other memorable activities at Al Nejashi, Lalibela, Mounts siemen ,Addis Ababa, Mekele  and other exciting places.

Al Nejashi the first mosque to be built in Africa is a UNESCO heritage world site and is located in Ethiopia with the fitted logo of “The Land of Origins”.

Lalibela is a town in Northern Ethiopia known for its Eleven (11) Monolithic rock-cut churches dating back from the 12th and 13th Century. Peter may have built his church on a rock but king Lalibela decided to build his churches into the rocks themselves. The outstanding architecture of these churches will leave any tourist in awe of the creativity of Africans.

It would be recalled that last year, Motherland beckons unveiled destination Akosombo in Ghana and Destination Grand Bassam in Cote d ivoire.

Leveraging on our own Nollywood which is the second largest movie industry in the world, motherland beckons also launched a movie and music collaboration between Ethiopian actors, cinematographers, scriptwriters and music artists. This “collabo” tagged EAST AND WEST AFRICA AMALGAMATION THROUGH TOURISM AND CREATIVE arts is billed to kick off as a concert in Addis Ababa, Ethiopia on the 29th of July,2017.The concert will showcase the best of Nigerian and Ethiopian music, dance and comedy will feature Nigerian and Ethiopian music and comedy icons. Tourists can therefore experience authentic African music as well as the exciting tours and activities on the packages.

The Ethiopian Ambassador Expressed Her Sincere Appreciation To Motherland Beckons for creating a Platform For Tourists To Visit And Experience Ethiopia’s Rich History, Architecture, Culture  and Archeology .

The curtains of the event were drawn with the closing remarks and vote of thanks by Ethiopian Airlines country Manager who expressed how elated he felt by the existing synergy and pledged a continued support to Nigeria and the host of countries abroad.

See pictures:

Destination AlNejashi/LalibelaDestination AlNejashi/Lalibela Destination AlNejashi/Lalibela

 

Events

JCI Nigeria Hosts The 4th Edition Of The Global Digital Economy Summit

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The Global Digital Economy Summit (GDES) 4.0, held on 12th October 2024, at Park Inn, Abeokuta, Ogun State, Nigeria, accentuates the pivotal role of international trade, foreign direct investment, and technology diffusion in shaping economies worldwide, particularly highlighting the potential for digital inclusion and trade empowerment to achieve shared prosperity in Africa.

The summit, organised by Junior Chamber International (JCI) Nigeria in collaboration with JCI South Africa, JCI Zimbabwe, JCI Niger, JCI Benin Republic, and JCI Malaysia, attracted a diverse audience of entrepreneurs, professionals, undergraduates, and civil servants from across the globe.


Focused on “Digital Inclusion and Trade Empowerment: A Path to Shared Prosperity,” GDES 4.0 brought together leaders, innovators, and experts who shared insights into the vital role of digital technologies, intellectual property, and cross-border collaborations in shaping sustainable economic development, particularly in Africa.


The keynote address by Dr. Oluwatobiloba Moody, Director, World Intellectual Property Organisation (WIPO), captivated the audience with his perspective on the importance of intellectual property rights in promoting innovation and economic growth.

His speech was a deep reflection on the challenges and opportunities presented by technological advancements.


A lively panel discussion featured experts such as Ezekiel Solesi, CEO of LIMBSimple, and Ayo Olajide, JCI South Africa’s Vice President, moderated by Ekezue Anthonia Ezenwa, JCI Nigeria’s 2024 Director of Business Opportunities.

They emphasised the necessity of digital skills for economic relevance and highlighted the importance of partnerships for business growth and sustainability.

Their insights affirmed the need for continual innovation in a progressively digital world, warning that businesses risk falling behind if they neglect emerging technological trends.


A notable highlight of the summit was the International Business Pitch Competition, which featured 10 finalists.

After rigorous training on pitch deck mastery, five finalists competed for top honours. AnyWash App (Omotola Olaifa) emerged as the winner, followed by SundryAgro Ltd. (Eyitayo Onigbinde), and FundCity (Deborah Abayomi), who took second and third place respectively.

These winners were awarded cash prizes, business development and intellectual property support from the World Intellectual Property Organisation and expert sessions with AfriGlocal Venture Capital, an important partner in this initiative.


The summit also featured goodwill messages from key figures like JCI World President Kaveen Kumaravel, and JCI Executive Vice President for Africa and the Middle East, Tetiweh Nzimah who highlighted JCI’s commitment to supporting digital innovation and youth engagement.

JCI Nigeria President, JCI Senator Sandra Ekene Efemuaye, praised the summit’s impact, encouraged participants to leverage the rich learning, networking opportunities and collaboration presented and commended the Directorate of Business Opportunities for successfully implementing a standard event.

National Director of Business Opportunities, Ekezue Anthonia Ezenwa, expressed her gratitude for the support from JCI leadership, recognising the Directorate’s role in the impactful gathering.


The outcomes of the summit were far-reaching. The top five pitch competition participants received vital business development and intellectual property support from WIPO, alongside expert sessions from AfriGlocal Venture Capital.

The partnerships and discussions set the stage for future collaborations aimed at ensuring the continued success of GDES and its initiatives.


The summit concluded with a call for governments across the globe to implement robust policies that protect digital economy assets and ensure digital inclusion for all.

It also highlighted the importance of continuous upskilling and innovation for businesses and entrepreneurs to stay competitive in an ever-evolving technological world.


We sincerely appreciate all our partners and sponsors for their dedication to the success of the summit.

We especially appreciate Bodex Media for promoting the summit’s impact across digital platforms and traditional media.


Attendees left the summit inspired to further integrate digital tools and innovative strategies into their pursuits, with anticipation already growing for the 2025 Global Digital Economy Summit 5.0, promising even greater opportunities and insights with a vision to further solidify the role of technology in creating a more inclusive, equitable, and prosperous future.

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Events

Zanzibar to host 2025 Trace Awards in February

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Trace, the Afro-urban music and culture platform, has announced that it will hold its next award ceremony in Zanzibar, Tanzania.

The event will take place from February 24 to 26, 2025, at the luxurious Mora 5-star resort.

The ceremony will begin with a two-day summit featuring panel sessions and masterclasses on African creative industries, technology, and branding.

The award night, scheduled for February 26, will broadcast live across 25 Trace channels and in over 200 English, French, and Portuguese-speaking countries.

Olivier Laouchez, Trace co-founder and executive chairman, said the summit aims to empower African artistes with essential tools for success in the global music landscape.

“We are excited to celebrate Africa’s creative heartbeat by spotlighting music legends and rising stars,” Laouchez said.

“The awards and summit seek to empower artists with essential tools for success in today’s global landscape. The event will transform Zanzibar into a vibrant epicentre of music, culture, and innovation.”

Mudrik Ramadhan Soraga, Zanzibar’s minister of tourism, expressed pride in hosting the prestigious event, highlighting the island’s unique blend of nature, culture, and innovation.

“Zanzibar is proud to host the Trace Awards and Summit, a celebration of Africa’s vibrant music and culture on the global stage,” he said.

“This event strengthens our commitment to sustainable tourism and promotes Zanzibar as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

“It will showcase our island’s beauty and diversity, while highlighting our efforts to preserve its unique environment and culture. We invite the world to experience Zanzibar’s exceptional charm, where nature, culture, and innovation come together.”

The 2025 Trace Awards will feature 28 categories representing popular African music genres, including Afrobeats, Amapiano, Dancehall, Afro-pop, and more. The list of nominees will be unveiled on December 4, with voting to begin on December 18.

By hosting the Trace Awards, Zanzibar aims to position itself as a premier destination for music, culture, and innovation, promoting sustainable tourism and preserving its unique environment and culture.

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Events

MDI online event ” African and European Gen Z digital activism: what’s different? why now? where next?”

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Amid the chaos of war raging in the Middle East and in other parts of the world, another critical battle is unfolding online where embattled communities are uniting and forging a powerful resistance, sometimes against oppressive regimes.

In Bangladesh, digital activists organised protests that led to regime change in August 2024. In Kenya and in other African countries online and real-life protests have shaped people’s participation and created a movement against corrupt and unlawful leaders. In Europe including the Western Balkans, and in the Middle East and North African region projects driving youth activism and civic participation are being implemented to promote online media literacy and defend the value of constructive and responsible activism.

Register now, join MDI online event,on 31 October from 17.00-18.15 Jordan time (UTC+3) to meet young digital activists from Asia, Europe and Africa as well as other experts to discuss the power of social media to keep decision makers accountable and using digital tools in a responsible way.

Our speakers will share insights into the protests and the online media projects they are/have been involved with. 

“We are grateful to UNESCO for giving the MDI the opportunity to share experiences of involving young people’s voices in shaping their future.” – Milica Pesic, panel moderator, MDI Executive Director.  

“Rather than saying ‘Give me a place to stand and I will move the earth’ as boasted by the great Scientist, Archimedes, youths from GenZ have a social media place to stand, a digital identity to uphold and with it, they intend to shake the world” Olunifesi Suraj, speaker, Associate Professor of Mass Communication, University of Lagos. 

“Digital activism is not just about hashtags; it’s about diverse voices translating virtual solidarity into real-world change.” – Hana Kojakovic, speaker, MDI Get The Trolls Out ! Project Manager. 

“Online innovative storytelling allows for a wide range of voices to be heard, particularly from underrepresented communities.”- Yazan Abu al Rous, speaker, Salam Online Project Manager. 

“Chaite gelam odhikar, hoye gelam Razakar.” (Demanded rights, only to become Razakar.) – The July Uprising in Bangladesh began as a peaceful student protest for quota reform in government jobs but escalated into a national non-cooperation movement, ultimately leading to Prime Minister Sheikh Hasina’s resignation and flight to India.” – Raheed Ejaz, speaker, diplomatic correspondent at Daily Prothom Alo.  

This online event is organised in the framework of the Global Media and Information Literacy Week Conference will be hosted by UNESCO and the Hashemite Kingdom on 30-31 October 2024 in Amman, Jordan. 

To interview our speakers, please contact Anthea Kasonga, MDI Communications team: anthea.kasonga@media-diversity.org 

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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