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TikTok Bans Milk Crate Challenge Over Concerns That Viral Videos ‘Glorify Dangerous Acts’
TikTok has officially banned the Milk Crate Challenge from its platform due to concerns that the viral trend is promoting dangerous activity.
In a statement yesterday, a spokesperson for TikTok confirms they have deleted search results for the challenge to “discourage” users from participating in the risky trend.
“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content,” the spokesperson says. “We encourage everyone to exercise caution in their behavior whether online or off.”
The challenge — which sees people climbing up and down an unsecured pyramid made out of milk crates, often ending in catastrophic falls — gained popularity on the social media platform earlier this month.
While many of the videos appear to be posted on TikTok, they’ve also been shared on other platforms, including Facebook and Twitter.
As of yesterday, those who attempt to search #MilkCrateChallenge on TikTok will now find an error message that reads, “No results found. This phrase may be associated with behavior or content that violates our guidelines. Promoting a safe and positive experience is TikTok’s top priority.”
TikTok’s decision to ban the viral challenge comes after multiple reports of users being injured while attempting the trend.
Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.
She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others
