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Practitioners Should Stop Using Social Media To Harm Mental Health Of Nigerians – Ogundero, CEO Labby Media
Omolabake Ogundero, the Founder/CEO of Labby Media, a Public Relations/digital marketing and social media management company, in this interview with IKECHI NZEAKO, speaks about her company, the challenges in the media industry and how to reduce the incidence of fake news. Excerpts:
What services does the company provide?
We run a public relations agency; we are into media tours, media buying and publications.
We are also into digital marketing and social media management. We do both online and offline.
What motivated you to go into this line of business?
I studied mass communication in school and it is an area I have passion for; I am an ex-beauty queen and I worked with NTA during my youth service.
I believe there are problems I can solve in the industry because I am a problem solver.
How long have you been in the business?
The business was registered five years ago.
How has it been for you?
It is a competitive market and you need to bring your A game and experience to succeed.
You need to do more than one thing to make it in the industry. People come into the industry with new ideas every day and you need to be innovative and proactive to stay ahead of competition.
How would you describe the Nigerian media space?
There is a need to for accountability among reporters and practitioners; news should be verified before it is published.
There is a need to reduce the incidence of fake news; people should not sit in their houses and offices and publish false stories that harm the mental state of others.
I see some news online and I know that that was not the way it happened. People should not deliberately harm the mental health of others because they want to drive traffic to their site.
There is need to make sure that only factual and credible news is allowed to go out.
There is practically no organization to flag fake news and there is no penalty despite the fact that the news content was false and harmed the mental health of other people.
We need an association that will stop the publication of fake news. People should be made to account for their actions in the industry. People should not be allowed to damage the mental health of others in the guise of growing the numbers and profit.
There is a need to educate reporters and practitioners on the dangers that fake and false news can do to society and the mental health of individuals. Everybody should endeavour to carry news that is factual and verified. They should realize that their actions have an impact on others.
How have you used social media to grow your business?
I am a social media influencer and I have over 50,000 followers on instagram and over 50,000 followers on twitter and a huge number of likes on facebook.
I advertise myself and use social media to grow my business.
I get advertisements from big brands like Coca-Cola and others. You need to find your niche and what works for you on social media.
One needs to be careful and wise on social media because it can make or mar one’s business or person. I have grown my social media organically and my followers know my story and they can relate to it.
They know where I am coming from and where I am headed.
What qualities should one possess to succeed in the industry?
You need to have passion to succeed in the industry; everyday there are new challenges and one should be prepared to overcome and you have to be passionate about what you do to stay in the business.
You need to be a problem solver to be in the business and should learn to be Jack-of-all-trades and you need to be consistent and persistent.
What is you projection for the company in the next five years?
We want to be a big company operating in different countries; Labby Media will have a floor for online business, another for online, another for public relations, another one into production.
Actors and actresses will come to our studios to record and the same for musical acts. We want to become a complete media production house.
What is your advice to young people?
My advice to them is that they should learn to be problem solvers; so many people want to work and they do not have any skill.
They should learn a skill and become problem solvers and they will be relevant to society.
News
Internal Security: Police EOD Recovers Explosives, Prevents Calamity In Borno
As IGP Commends Officers, Assures of Continuous Strides in Ensuring Safety, Security
The Nigeria Police Force Explosive Ordnance Disposal Unit has again successfully recovered unexploded military ordnances in Maiduguri on 22nd November 2024, following reports from vigilant residents.
Acting swiftly, the Explosive Ordnance Disposal – Chemical, Biological, Radiological, and Nuclear (EOD-CBRN) team was deployed to secure the affected areas.
All ordnances were safely evacuated without any loss of life, injury, or property damage, and normalcy has been restored.
In the Dala Kacchallah area, the operatives recovered six (6) unexploded projectiles and one (1) mortar bomb near an uncompleted building.
Reports indicate that the items, washed ashore by recent flooding, were abandoned by local scavengers. Similarly, at the Gwange Riverbank, a military hand grenade was discovered.
In both instances, the EOD-CBRN team safely removed the ordnances, declared the areas safe, and conducted explosive risk awareness campaigns to sensitize residents.
Commending the professionalism and prompt response of the EOD-CBRN Unit, the Inspector-General of Police, IGP Kayode Adeolu Egbetokun, Ph.D, NPM has assured Nigerians of the Force’s commitment to ensuring public safety and security.
The IGP also noted that the EOD team in Borno State has been consistent in responsiveness and professionalism in preventing series of calamities as many IEDs have been safely recovered in many instances within the state. Investigations are ongoing to trace the origins of the recovered items and to prevent future occurrences.
The Inspector-General of Police urges members of the public to refrain from handling suspicious objects and to promptly report such discoveries to the police.
The Nigeria Police Force remains steadfast in its mandate to protect lives and property across Maiduguri and its environs.
ACP OLUMUYIWA ADEJOBI, mnipr, mipra, fCAI
FORCE PUBLIC RELATIONS OFFICER
FORCE HEADQUARTERS, ABUJA
23RD NOVEMBER, 2024
News
Fire guts LAUTECH teaching hospital
Property worth millions of naira were on Saturday destroyed at the Ladoke Akintola University Teaching Hospital in Ogbomoso, Oyo State, as a result of a fire incident.
The incident, which happened around 5 am in a paediatric consultant’s office, affected electronic gadgets, engines, books, office equipment, roofs, and others worth millions of naira.
A credible source told our correspondent that the fire incident was suspected to have started from an electric spark.
It was learnt that about 16 patients had to be quickly rushed out of the ward.
However, in a statement sent to PUNCH Online in Ibadan, the state capital, on Saturday, the Public Relations Officer of the institution, Ogunleye Omotayo, said no life was lost in the fire incident.
The statement read, “The management of the institution wishes to state that the fire incident that occurred early this morning (Saturday), as carried by some news media, was put out without any remarkable damage to the hospital.
“Noting that no human damage was recorded in the incident, the management wishes to state that Investigation is still ongoing with regard to the cause of the incident.
“At the moment, light has been restored, and work activities have resumed in the section where the fire incident took place.
“The management wishes to thank all staff, the state Fire Service, and all other well-wishers for their concerns and prompt response. The fire incident raised no cause for alarm. Everyone is advised to go about their normal daily activities without fear.”
News
Nothing wrong having a Christian as Alaafin of Oyo, says Oladigbolu
Rahman Oladigbolu, a Nigerian filmmaker, says he sees no reason why the Alaafin of Oyo cannot be a Christian.
Two years ago, Lamidi Adeyemi, Alaafin of Oyo, died at the Afe Babalola Teaching Hospital, Ado Ekiti, after battling an undisclosed illness.
He was 83 years old and had been on the throne for 52 years — the longest-reigning Nigerian monarch at the time.
Since his death, the throne has been vacant.
Speaking in an interview with Rudolf Okonkwo, Oladigbolu, a prince in the Oyo kingdom, said religion should not be a factor in the selection of the next Alaafin.
“In Oyo, where I came from, we are trying to select a new king. It has been the tradition for some decades that the Alaafin of Oyo will be a Muslim,” he said.
“Now, we have some Christians among the people vying for the position, and there are discussions about whether Oyo can have a Christian Oba. Of course, if you can have a Muslim Alaafin, I see no reason you can’t have a Christian Alaafin.
“The whole point should be to ensure that people would not be talking about religion in issues like this, but it is difficult because of the agenda of people wanting to impose their religion on others.
“So these are where all the problems still lie, and until we’re able to understand it, I don’t see how we can move forward.”
Oladigbolu said education and enlightenment are necessary to solve division caused by religion.
“It is only enlightenment that can carry people to the point where religious considerations no longer matter in societal affairs,” he said.
“When people are enlightened to the point where it doesn’t, then it won’t.
“But today, they still see each other from their religious prism because even the behavior of people that occupy positions in society gets influenced by religion.”
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