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ARCON to sanction Mr. Macaroni, D’General bitters over ‘illicit’ advert

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The Advertising Regulatory Council of Nigeria (ARCON) has vowed to take action against Mr Macaroni over a “sexual stimulant advertisement” for D’General Bitters.

In a now-viral skit, Mr. Macaroni and Kemi Ikuseedun (Mummy Wa) could be seen promoting the new drink in a sexual manner.

The video sees Mummy Wa demanding sex from her husband who initially declined. Upon taking the drink — although mistakenly — Mr Macaroni yielded to his wife’s sexual request.

In a statement signed by Olalekan Fadolapo, ARCON director general, on Friday, the regulatory council said the advert material was neither vetted nor approved by the Advertising Standard Panel (ADP) before being exposed on social media.

Fadolapo added that the skit violated the regulations of the ARCON and the Nigerian Code of Advertising.

ARCON, in the statement, also demanded that the content be pulled down from all social media platforms.

The regulatory agency added that it will take all necessary steps to ensure the “violators are sanctioned”.

“The attention of the Advertising Regulatory Council of Nigeria (ARCON] has been drawn to the D’General Bitters as a sexual stimulant advertisement by Mr. Adebowale Adedayo a.k.a. “Mr. Macaroni” and Miss Kemi Ikuseedun a.k.a. “Mummy wa” being currently exposed on the online/social media platforms,” the statement reads.

“The advertisement was neither presented for vetting nor approved by the Advertising Standards Panel (ASP) and is in violation of the ARCON Act and the Nigerian Code of Advertising.

“ARCON has directed the advertiser, agency and platform owners to immediately remove and stop further exposure of the advertisement.

“ARCON will take all necessary steps to ensure the violators are sanctioned.

“As gatekeepers of advertising, advertisement, and marketing communications, ARCON will continue to ensure all advertisements are ethical, responsible and in conformity with the prevailing laws of the Federation as well as the Nigerian Code of Advertising”.

Celebrities

Odumodublvck reveals how Don Jazzy gave him $10k the day he met him for collabo

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Odumodublvck, the Nigerian rapper, has recalled how Don Jazzy, the music producer, gave him $10,000 during one of their meetings.

In a recent interview on Beat 97.9FM, the rapper, whose real name is Tochukwu Ojogwu, said he had reached out to Don Jazzy to collaborate on his song ‘Asampete’.

The 31-year-old said he felt that the music producer’s vocals were needed to complete the track.

Odumodublvck said during his visit to Don Jazzy’s residence, he was given the money and told that he could keep all the royalties from the song.

He added that Don Jazzy even offered to be featured as an artiste on the track.

“Don Jazzy is the king of Afrobeats. But ask anybody there is nobody who is more original than Don Jazzy. Don Jazzy is an OG. Respect to my brothers Burna, Wiz, Olamide, Dave all of us used to look up to him. Like the way we used to look up to them — Wizkid and David, they used to look up to him,” he said.

“…I just hit him up. The first day we did ‘Asampere’, I recorded a vocal that sounded like Don Jazzy’s vocal and I was like Don Jazzy should do it.

“When I went to meet him, he gave me a lot of money. I have to put it out there. I tell them everywhere I go. He gave me $10,000 cash. Don no be for mouth. He still gave me vocals.

“He now told me that I can keep all the royalties and I can keep him as a featured artiste. That day, they still cooked food for me to eat. They gave me turkey. The line for ‘turkey’ was already put in the song and that was God.”

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Lil Smart files petition against Naira Marley, Zinoleesky over threat to life

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Lil Smart, the Nigerian dancer, has filed a petition against Naira Marley and Zinoleesky over the alleged threat to his life.

On December 9, Smart shared disturbing photos and videos on social media, claiming his life was in danger.

He warned that Naira Marley and Zinoleesky should be held responsible if anything happened to him.

Zinoleesky, however, denied the allegations, accusing Smart of “chasing clout”. He also threatened legal action against the dancer.

In a recent Instagram post, Smart alleged he had previously endured bullying from the singers but lacked the evidence needed to take legal action.

He said he has officially submitted his petition with the necessary evidence to the authorities and is hopeful that the legal system will grant him justice.

“This has not been the first or third time I have been experiencing this bullying. But I did not have enough evidence to face the law. Now, I thank God that I have very good evidence, and I will put everything I have in line to make sure this bullying and threat to life is stopped,” he said.

“With my evidence, I really hope that they are not too big to be apprehended and face the law. I have submitted my petition, and I have provided my evidence to the authorities. By God’s grace, the law that binds us as citizens of Nigeria will make sure I get the justice I deserve.”

Naira Marley is yet to comment on the allegations.

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Burna Boy gifts Seun Kuti custom-made diamond chain of Fela

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Burna Boy, the Grammy-winning singer, has gifted colleague Seun Kuti a custom-made diamond chain designed in the image of Fela Kuti, his legendary father.

Seun shared a photo of the intricately designed chain via Instagram on Wednesday.

In the caption, the Afrobeat star revealed that Burna Boy presented him with the gift during their first meeting

Seun also expressed his appreciation to the singer.

“From @burnaboygram with love. We actually met properly for the first time and ODOGWU send gift. Thanks bro. Big love,” he wrote.

Burna Boy has often spoken about the profound influence Fela has had on his music and career.

He once described Fela as his “inspiration and childhood hero”.

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