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Olamide, Blaqbonez, others emerges most streamed Hip-hop artistes on Spotify

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Spotify, global online streaming platform, says Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince are most streamed Nigerian Hip hop artistes on its platform.

Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, disclosed this in a statement on Friday. According to Okpala, Hip Hop has achieved global prominence and this triumph extends to Nigeria where it has profoundly influenced the evolution of afrobeats.

He said it was not surprising that Nigeria occupies a significant position within Africa’s Hip hop listenership landscape, securing the second spot after South Africa. He noted that this position underscored the genre’s popularity within the country and reflected the widespread impact of Nigerian Hip hop on the African music scene.

“The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop.

“Nigeria’s patriotism in music is evident as most streamed Hip hop artistes are Nigerians, unlike regions such as Kenya and South Africa where international hit-man, Drake, leads.

“Hip hop is one of the most popular music genres in the world and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.

“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” he said.

Okpala said according to Spotify’s data, Nigerian Gen Z individuals aged between 18 and 24 constituted a sizable segment of Hip hop listeners, accounting for 55% of the total streams. He said this is followed by listeners aged 25 to 29, contributing 19% of the streams.

According to him, the age brackets of 0 to 17 and 30 to 34 both hold a 9% share.

He said from a gender perspective, Nigerian Hip hop music predominantly resonates with males, commanding a substantial 75% of the recorded streams, while females account for 24%.

“Nigerian Hip hop gained popularity in the 1990s with artistes such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.

“These artistes pioneered the sounds and culture of Hip hop that have influenced Nigerian tracks and has grown to gain substantial traction within the continent.

“It is interesting to see how Nigerian listeners who are Hip hop enthusiasts are contributing to the elevation of the Hip hop genre and the sounds that tapped influences from it.

“The Gen Z demographic is playing a significant role in this trend,” he said.

According to Okpala, Hip hop has continued to thrive in the streaming era as a new crop of rappers are creating rap music that appeals to Gen Z consumers.

He said accessibility of streaming platforms like Spotify had enabled Gen Z to explore and embrace music from around the world, with Nigerian Hip hop resonating strongly due to its energetic, relatable lyrics, and cultural authenticity.

Entertainment

Davido gifts Lexus SUV to personal driver

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Davido, the Grammy-nominated Afrobeats star, has purchased a new Lexus SUV for Tunde Yussuf, his personal driver.

On Thursday, Yussuf, who is also a tour assistant to the singer, shared a photo of the Lexus RX with his 18000 followers on Instagram.

The driver, who is also referred to as Doro DMW, expressed his appreciation for the gift. He also showered prayers on Davido.

“Congratulations to me🙏🙏🙏🙏 God bless you 001 my boss @davido You no go ever fall my oga. OBO DAN DO AM AGAIN,” he wrote.

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Diddy placed on suicide watch in prison

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Sean ‘Diddy’ Combs, the embattled rapper, has reportedly been placed on suicide watch at the Metropolitan Detention Center in Brooklyn, New York.

The 54-year-old music mogul who was arrested at a hotel in Manhattan on Monday is currently facing federal sex trafficking and racketeering charges.

On Tuesday, Robyn Tarnofsky, the US magistrate judge, ordered that the hitmaker be sent to jail to await trial in his case. The Bad Boy Records founder was also denied bail.

Tarnofsky’s order followed after Diddy pleaded not guilty to the 14-page federal indictment against him.

On Thursday, People quoted sources at the prison as saying that the rapper has been placed on suicide watch for “preventative measures”.

It added that “Combs is in shock and his mental state is unclear”.

Prison occupants are placed on suicide watch as “supervisory precautions taken for suicidal inmates that require frequent observation,” according to the US Department of Justice National Institute of Corrections.

The news outlet did not reveal how long Diddy will remain under suicide watch, or if he is suicidal.

The rapper is expected to remain at the Metropolitan Detention Center ahead of trial — although the date has yet to be revealed.

The New York Times reports that the detention facility, which holds more than 1,200 people, has a reputation for violence, filthy conditions, food contamination, and suicides.

On Tuesday, federal prosecutors charged Diddy with sex trafficking by force, transportation to engage in prostitution, and racketeering conspiracy.

They alleged the rapper, with help from Combs Enterprise associates, ran an “enterprise that he engaged in sex trafficking, forced labor or, kidnapping, arson and other crimes”.

Combs was said to have “abused, threatened, and coerced women and others around him to fulfill his sexual desires, protect his reputation, and conceal his conduct” from 2008 to now.

Diddy is the highest-profile musician to face sexual misconduct charges since Robert Sylvester Kelly, the R&B singer popularly known as R. Kelly.

Kelly was sentenced in 2022 to more than 30 years in prison for sexually abusing fans, some of them children, racketeering, and sex trafficking.

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Oxlade reveals the reason he once ran away from home

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Nigerian singer Oxlade has opened up about his decision to drop out of university and run away from home due to threats from cultists in school.

During an interview with Punch Newspapers on September 18, 2024, the singer discussed his motivation to drop out of school to save his life.

“I dropped out of the university in my final year because it was a crazy time. There were some gangs after me because I’m a fine boy. Being a fine boy makes you a target. It is either you join them or they off you. So I had to leave that environment,” he added.

Oxlade, who attended Lagos State University (LASU), noted that while the institution has since improved its focus on academics, the atmosphere during his time there was tumultuous. “At that time, it was a hot period. Now everyone is chasing money,” he stated, acknowledging the university’s efforts to curb such dangerous behaviours today.

“After I left school, I ran away from home because I couldn’t tell my family why I dropped out,” he revealed.

The first time he opened up about his experience with the cultists was during an interview on the Tea with Tay Podcast in October 2023.

He explained, “During my university days, I was always in the church reading Bible and books. Then I dropped out in my final year. I’ve never said this before. I dropped out when some boys were trying to make me join a gang.”

Oxlade shared a touching moment when his grandmother unknowingly saved his life by asking him to come home.

“I don’t know how my grandma knew, she just told me to come to Ibadan, that I shouldn’t go and pack anything from the hostel, so I was there for a week. So the next few days my roommates said that they came to beat the shit out of them because of me,” he explained.

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