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Olamide, Blaqbonez, others emerges most streamed Hip-hop artistes on Spotify

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1 year ago

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Spotify, global online streaming platform, says Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince are most streamed Nigerian Hip hop artistes on its platform.

Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, disclosed this in a statement on Friday. According to Okpala, Hip Hop has achieved global prominence and this triumph extends to Nigeria where it has profoundly influenced the evolution of afrobeats.

He said it was not surprising that Nigeria occupies a significant position within Africa’s Hip hop listenership landscape, securing the second spot after South Africa. He noted that this position underscored the genre’s popularity within the country and reflected the widespread impact of Nigerian Hip hop on the African music scene.

“The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop.

“Nigeria’s patriotism in music is evident as most streamed Hip hop artistes are Nigerians, unlike regions such as Kenya and South Africa where international hit-man, Drake, leads.

“Hip hop is one of the most popular music genres in the world and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.

“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” he said.

Okpala said according to Spotify’s data, Nigerian Gen Z individuals aged between 18 and 24 constituted a sizable segment of Hip hop listeners, accounting for 55% of the total streams. He said this is followed by listeners aged 25 to 29, contributing 19% of the streams.

According to him, the age brackets of 0 to 17 and 30 to 34 both hold a 9% share.

He said from a gender perspective, Nigerian Hip hop music predominantly resonates with males, commanding a substantial 75% of the recorded streams, while females account for 24%.

“Nigerian Hip hop gained popularity in the 1990s with artistes such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.

“These artistes pioneered the sounds and culture of Hip hop that have influenced Nigerian tracks and has grown to gain substantial traction within the continent.

“It is interesting to see how Nigerian listeners who are Hip hop enthusiasts are contributing to the elevation of the Hip hop genre and the sounds that tapped influences from it.

“The Gen Z demographic is playing a significant role in this trend,” he said.

According to Okpala, Hip hop has continued to thrive in the streaming era as a new crop of rappers are creating rap music that appeals to Gen Z consumers.

He said accessibility of streaming platforms like Spotify had enabled Gen Z to explore and embrace music from around the world, with Nigerian Hip hop resonating strongly due to its energetic, relatable lyrics, and cultural authenticity.

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N5m reward offered to whoever finds Wizkid’s missing phone

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9 mins ago

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December 23, 2024 1:57 pm

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A N5 million reward has been offered to anyone who helps recover Wizkid‘s missing phone.

The phone went missing on Saturday during the singer’s surprise performance at the Nativeland concert at Sol Beach in Elegushi, Lagos.

In a viral video from the concert, DJ Tunez took to the stage to announce the missing phone.

He said Wizkid’s phone dropped during his performance. He also offered a N5 million reward to anyone who finds it.

“When my brother Wizkid was performing, he dropped his cell phone. Anybody that finds Wizkid’s cell phone, N5 million. It is my boss’ cell phone, if anybody finds it, bring it to me. N5 million,” he said.

https://twitter.com/DigiMillennials/status/1870893331024097335?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1870893331024097335%7Ctwgr%5E152da7d8daa3107ca1528fb2c86fd9e40dd11d90%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Flifestyle.thecable.ng%2Fwizkid-loses-phone%2F

He also shared the announcement on his X page with the caption: “I’m gooooooooooood! Please if you find Machala’s phone hit me up! Thank you!”

https://twitter.com/DJ_TUNEZ/status/1870941930970079541?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1870941930970079541%7Ctwgr%5E152da7d8daa3107ca1528fb2c86fd9e40dd11d90%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Flifestyle.thecable.ng%2Fwizkid-loses-phone%2F

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Speed Darlington gets bail after one month in detention

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56 mins ago

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December 23, 2024 1:10 pm

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Speed Darlington, the Nigerian rapper, has been granted bail after nearly a month in police custody.

The rapper was arrested on November 27 while performing at a show in Owerri, Imo state.

Deji Adeyanju, a human rights lawyer, had alleged that Burna Boy, the Afrofusion star, was responsible for the rapper’s arrest.

Darlington had taunted Burna Boy over his affiliation with the embattled US rapper Sean ‘Diddy’ Combs’ who is facing multiple charges for sexual exploitation and human trafficking.

He asked Burna Boy to explain how he won the Grammy award for his album ‘Twice As Tall’ — a project executive produced by Diddy. He claimed there was a sexual relationship between the duo.

Stan Alieke, the legal representative of Darlington, earlier revealed that weeks after the rapper’s arrest, the police had denied him access to bail.

The lawyer also called on the law enforcement agency not to “trample on my client’s constitutional rights”.

But in an Instagram post on Monday, Alieke disclosed that his client had been granted bail.

“Apki has been granted bail by the court,” he wrote without including much information.

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Spotify names Burna Boy as the most exported Nigerian artist of 2024

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2 days ago

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December 21, 2024 3:11 pm

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Spotify has released the data for the most streamed artists outside Nigeria in 2024.

On the list shared by Spotify, Grammy winner Burna Boy is the Nigerian artist with the most streams outside Nigeria. For the past couple of years, the hitmaker has been at the forefront of exporting Nigerian music globally.

Burna Boy’s feat is a testament to his global popularity which has made him the only African artist with 3 albums surpassing over 500 million streams.

Second on the list is Grammy-nominated star Ayra Starr who enjoyed a good year thanks to the release of her critically acclaimed sophomore album ‘The Year I Turned 21’ which enjoyed critical and commercial success.

The album features a star-studded lineup that includes Asake, Seyi Vibez, American singer Giveon and Coco Jones, and Brazilian star Aniita.

Rema is the third most exported Nigerian artist of 2024. His hit single ‘Calm Down’ continues to enjoy global success, especially in the United States where it became the first African song to garner 1 billion streams.

This year, Rema released his sophomore LP ‘HEIS’ which is one of the most talked about albums of 2024. The album buoyed by its upper tempo arrangement, pulsating production, and aggressive chest thumping delivered the bit records ‘Ozeba’, ‘Hehehe’, and ‘Azaman’.

Tems (4) and Omah Lay (5) rounds off the top 5. Grammy winner Tems enjoyed a successful year on the global front with the release of her debut album ‘Born In The Wild’ which earned a Grammy nomination for Best Global Album.

Top 10 exported Nigerian Artists on Spotify in 2024

1. Burna Boy
2. Ayra Starr
3. Rema
4. Tems
5. Omah Lay
6. Asake
7. Wizkid 
8. Davido
9. Fireboy
10. Victony

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