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Olamide, Blaqbonez, others emerges most streamed Hip-hop artistes on Spotify

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Spotify, global online streaming platform, says Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince are most streamed Nigerian Hip hop artistes on its platform.

Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, disclosed this in a statement on Friday. According to Okpala, Hip Hop has achieved global prominence and this triumph extends to Nigeria where it has profoundly influenced the evolution of afrobeats.

He said it was not surprising that Nigeria occupies a significant position within Africa’s Hip hop listenership landscape, securing the second spot after South Africa. He noted that this position underscored the genre’s popularity within the country and reflected the widespread impact of Nigerian Hip hop on the African music scene.

“The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop.

“Nigeria’s patriotism in music is evident as most streamed Hip hop artistes are Nigerians, unlike regions such as Kenya and South Africa where international hit-man, Drake, leads.

“Hip hop is one of the most popular music genres in the world and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.

“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide,” he said.

Okpala said according to Spotify’s data, Nigerian Gen Z individuals aged between 18 and 24 constituted a sizable segment of Hip hop listeners, accounting for 55% of the total streams. He said this is followed by listeners aged 25 to 29, contributing 19% of the streams.

According to him, the age brackets of 0 to 17 and 30 to 34 both hold a 9% share.

He said from a gender perspective, Nigerian Hip hop music predominantly resonates with males, commanding a substantial 75% of the recorded streams, while females account for 24%.

“Nigerian Hip hop gained popularity in the 1990s with artistes such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.

“These artistes pioneered the sounds and culture of Hip hop that have influenced Nigerian tracks and has grown to gain substantial traction within the continent.

“It is interesting to see how Nigerian listeners who are Hip hop enthusiasts are contributing to the elevation of the Hip hop genre and the sounds that tapped influences from it.

“The Gen Z demographic is playing a significant role in this trend,” he said.

According to Okpala, Hip hop has continued to thrive in the streaming era as a new crop of rappers are creating rap music that appeals to Gen Z consumers.

He said accessibility of streaming platforms like Spotify had enabled Gen Z to explore and embrace music from around the world, with Nigerian Hip hop resonating strongly due to its energetic, relatable lyrics, and cultural authenticity.

Entertainment

Why I rejected Range Rover gift from a man – Tiwa Savage

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Nigerian music star Tiwa Savage has revealed that she once returned a Range Rover gifted to her by an admirer for her birthday.

In an interview on The Beat 99.9 FM, Savage explained her decision.

She stated, “I once got a Range Rover for my birthday, but I returned it because I was not feeling the guy.”

The singer, renowned for hits like Somebody’s Son, also disclosed that US rapper Nicki Minaj is the most famous contact in her phonebook.

Tiwa Savage remains a trailblazer in the entertainment industry, with her music earning widespread acclaim and numerous awards.

Beyond her musical achievements, her foray into acting and filmmaking highlights her versatility and creative depth.

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Abimbola Craig reveals why she’s still unmarried at 38

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Abimbola Craig, the Nigerian actress, has revealed why she is not married at 38.

In an interview with Chude Jideonwo, the media personality, Craig said she believes “marriage is a scam”.

The actress critiqued traditional marital roles where women are often burdened with home management and catering to their partners, referring to the title “Mrs” as shorthand for “Master’s in Residential Servicing”.

She also clarified that her decision to remain single is not because she opposes marriage but because she values a partner with self-awareness or purpose.

“All marriage is a scam. When I was small, my mum always told me marriage is an institution. She said when they call you ‘Mrs,’ it stands for ‘Master’s in Residential Servicing’,” she said.

“I am not married, not because I do not want to be married, but if you are a man who does not know who he is, you cannot be with me.”

Craig is best known for her role as Tiwalade in the hit web series ‘Skinny Girl in Transit’. She has also made her mark as a producer, co-producing the 2019 box office hit ‘Sugar Rush’ alongside Jade Osiberu.

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Bolanle Ninalowo opens up on early career struggles

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Bolanle Ninalowo has revealed how he overcame early career setbacks to achieve success in Nollywood.

In an unreleased episode of ‘Off The Top’ podcast, Ninalowo said his initial failures ultimately led to his triumph in the entertainment industry.

When asked about his motivation to persevere in an unreleased episode of ‘Off The Top’ podcast, the 44-year-old emphasised that being down can present unexpected opportunities for self-discovery.

Reflecting on his Nollywood journey, Ninalowo credited his initial failures for his eventual success.

“When you fall flat on your face and you are backed against the wall, that is when you get the biggest opportunities to discover yourself. I tell people that when I came to Nollywood, the secrets of my success are buried in my failures,” he said.

Ninalowo’s entry into Nollywood was far from smooth. He began as a producer but faced failure. He then ventured into music, only to find it wasn’t his calling. Undeterred, he returned to acting in the mid-2000s.

His breakthrough came with the 2015 movie ‘Desperate Baby Mamas,’ which propelled him to fame. Since then, the Ikorodu-born actor has appeared in numerous hit films, showcasing his versatility in both Yoruba and English movies.

Some of his notable roles include performances in ‘Fate of Alakada,’ ‘Coming From Insanity,’ ‘Breaded Life,’ ‘Lakatabu,’ and ‘Alter Date.’

Ninalowo’s resilience and determination have made him a household name in Nollywood.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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