Entertainment
Ruth Kadiri calls out producers pressuring actors for million YouTube views
Ruth Kadiri has criticised Nollywood producers who impose unrealistic expectations on actors.
In a recent Instagram post, the filmmaker called out producers who judge a film’s success solely based on its immediate online performance, labeling the practice as a reflection of their own shortcomings.
Kadiri argued that many producers lack an understanding of how platforms like YouTube operate.
The 36-year-old also urged actors to resist the pressure of the misguided expectations and to focus on their craft instead.
“Dear Nollywood actors!!! Take the pressure off your shoulders!!!” Kadiri wrote.
“Any producer who requires one million views from you in one day has failed! A good production requires more than your face.
“One million views is not a standard of success nor failure. So much y’all don’t know about YouTube don’t let their ignorance rob you of your joy.”
Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.
She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others
