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Major labels now prioritising signing of Afrobeats artistes, says US OAP Ebro Darden

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Ebro Darden, the US OAP, says record labels are now prioritising the signing of Afrobeats talents.

The radio personality tweeted that he received a tip-off from a source he didn’t disclose about an ongoing trend.

He said the source said many major labels are deprioritising signing rap stars in favour of African music talents.

In the reported comment, the OAP’s source was quoted as saying the monotonous nature of rap music is to blame.

“It should be noted many major record labels have deprioritized signing rappers,” Darden’s tweet reads in part.

“The focus is now African music & Latin music rappers better stop being boring and talking about the same [thing] over and over, chasing TikTok success and comment sections’.”

Among the major labels dominating the global recording industry are Sony, Universal, and Warner Music.

African music has been on an upward trajectory in recent years, driven by the growing recognition of Afrobeats.

This has put Nigerian talents, who dominate the fast-growing music genre, in something of a global spotlight.

In March 2023, the International Federation of the Phonographic Industry (IFPI) reported that music revenues in Sub-Saharan Africa spiked by 34.7 percent in 2022 to make the region the fastest-growing on the continent.

This, it said, was driven largely by a significant 31.4 percent boost in South Africa, the region’s largest market.

The Middle East and North Africa had the third highest growth rate in 2022, spiralling by 23.8 percent.

And 95.5 percent of that growth, the IFPI added, came from streaming, the highest from any region globally.

Entertainment

Korra Obidi resumes fight with Justin Dean over child support

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Korra Obidi, the Nigerian dancer, has resumed her fight with Justin Dean, her ex-husband, for allegedly failing to pay child support.

In a now-viral video, Obidi accused Dean of not contributing financially to the care of their two children.

Obidi said she is struggling to shoulder the financial burden alone.

She also addressed criticism from people who have suggested that she should send her children to public school.

The entertainer said the “free” schools do not meet her standards.

She added that she had already chosen a relatively affordable school for her children.

“Health care, nothing, food, nothing, I am asking for nothing, all I am asking from you is for you to play your part because all on me is too much e go choke,” she said in a mixture of pidgin English.

“Athena is almost joining and imagining If I have to pay all of them together by only myself, this fight e no go fit end like that.

“And all the people saying free school, come to LA and look for free public school and see where your child would end up, not for my June and Athena.

“The place I put them is not the most expensive, there are more expensive ones.

“There is one that I wanted June to go to. If I was the only one paying for that one, by now I probably would be in the middle of the street dancing to pay for that one because it is not cheap.”

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Actress Bisola Badmus battles brain disease

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Bisola Badmus, the actress popular in the Yoruba film industry, says she is battling a brain disease known as encephalopathy.

Encephalopathy is a term for any brain disease that alters the function and structure of the brain. It is the disturbance of the brain’s functioning that leads to problems like confusion and memory loss.

The actress took to her Instagram page on Monday to celebrate her birthday.

In the post, Badmus disclosed that she had been battling the brain disease for over one year.

She said the ailment made her stay off social media and that her mother passed away during the period.

The actress also thanked her family and industry colleagues for their support during the “challenging period”.

“Thank you Lord for another amazing year to celebrate my new age in sound health,” she said.

“Over a year now I have been battling with health issues (Encephalopathy). I cannot even wish my enemy such illness. It was a tough one indeed.

“That made me to stay off social media for a long while now. In between, I lost my precious mother. Unquestionable God I thank you for everything particularly for me to witness yet another birthday of mine.

“I say thank you for keeping me alive till this moment because if not for God Almighty where would I have been?

“I will be ungrateful soul if I fail to appreciate the amazing people that stood by me during the challenging period.

“My family and friends, my colleagues in the movie industry, business associates and the brands I represent. Thank you all.”

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Entertainment

I’ve been paid N5m, I must perform at Celestial Church, says Portable

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Street-hop singer, Habeeb Okikiola aka Portable, has stated that he must perform at the Celestial Church of God, Goshen Land Cathedral, in Lagos State, adding that he was paid N5 million for the performance.

The church was recently under fire for inviting Portable and Fuji singer, Pasuma, to its praise night scheduled to hold on December 15, 2023.

After public outrage, Celestial Church leader, Olatosho Oshoffa, in a Facebook post, announced that Portable and Pasuma would no longer be present at the occasion.

Reacting to this, Portable, in a viral video, stated that he must perform at the church, adding that he was paid N5 million for his performance.

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Bodex F. Hungbo, SPMIIM is a multiple award-winning Nigerian Digital Media Practitioner, Digital Strategist, PR consultant, Brand and Event Expert, Tv Presenter, Tier-A Blogger/Influencer, and a top cobbler in Nigeria.

She has widespread experiences across different professions and skills, which includes experiences in; Marketing, Media, Broadcasting, Brand and Event Management, Administration and Management with prior stints at MTN, NAPIMS-NNPC, GLOBAL FLEET OIL AND GAS, LTV, Silverbird and a host of others

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