J Cole, the US rapper, has finally revealed why he bowed out of a feud with colleague Kendrick Lamar.

Last year, Cole, on the song ‘First Person Shooter’, suggested he, Drake, and Lamar were the current “big three” names in hip-hop.

Lamar, however, disagreed with Cole. In his verse on the song ‘Like That’, he said there was “no big three — it’s just big me”.

He also called Cole’s best verses “insubstantial” and claimed he was the “Prince to Drake’s Michael Jackson”.

In response to Lamar, Cole released a song titled ‘7 Minute Drill’, saying Lamar has “fallen off like The Simpsons”.

On the track, he also described Lamar’s latest album ‘Mr. Morale & The Big Steppers’ as “tragic”.

In April, Cole apologised to Lamar for his “lame” and “goofy” response. He also said he had gotten “a thousand missed calls” and felt pressured to write a comeback.

In a recently released song titled ‘Port Antonio’, the Dreamville rapper defended his decision to step back from a rap battle with longtime friend Kendrick.

In the five-minute track released on Wednesday night, Cole argued that the people promoting the controversy wanted “blood” and publicity to profit from it.

“I pulled the plug because I’ve seen where that was ’bout to go / They wanted blood, they wanted clicks to make their pockets grow / They see this fire in my pen and think I’m dodgin’ smoke / I wouldn’t have lost a battle, dawg, I woulda lost a bro / I woulda gained a foe,” he raps.

X (formerly Twitter) users every so often pit artists against each other to drive engagement or ignite a popularity contest.

On Friday, October 4, 2024, a user with the handle @TheDamiForeign posted images of Nigerian indigenous rappers, Olamide and Phyno with an open-ended question thrown to the public.

The post read, “When it comes to rap, who’s the GOAT? Phyno, Olamide.” Not long after, it began to attract comments from netizens. Some argued that both acts are relevant and phenomenal in their own way. Others pitched their tent with either of the two.

However, the ‘Do I’ crooner was displeased on seeing the post and wasted no time in expressing his disapproval.

Responding to the post, he wrote, “Yo!!! Tf is wrong with u guys for God sake .. stop putting me up against my brother or anybody else for that matter . Do your banter with someone else .. na ala adi agba unu.. wtf.”

Controversial Nigerian singer, Portable, has weighed in on the ongoing feud between music stars Ayodeji Balogun a.k.a Wizkid and David Adeleke a.k.a Davido, accusing them of using their rivalry to stay relevant in the industry.

The recent clash between Wizkid and Davido began on October 1, when Wizkid posted a cryptic tweet that many interpreted as a dig at Davido this was after Davido teased a snippet of his first single for 2024.

The feud escalated quickly, with both artists exchanging insults and personal attacks on social media.

Wizkid had also planned to release the first track of his highly anticipated “Morayo” album on the same day.

In a twist, Davido’s associate, Kayode Yajaur, popularly known as Black Tycoone, took a jab at Wizkid, seemingly mocking the delay in his album drop. He tweeted, “Tell your Daddy to drop an album already.”

Unfazed, the Grammy award-winning singer responded by throwing shade at Davido’s camp, writing on X, “P***y boys dropping mid again,” before adding, “Una don tire! Make una go rest small!”

Although Wizkid refrained from directly naming Davido, fans were quick to interpret the post as a clear shot at the ‘Fem’ crooner.

In an Instagram post, Portable criticized the duo saying “using your brother to shine” instead of focusing on their own music.

He opined that their songs are no longer selling well, and they are relying on social media drama to promote themselves.

“Don’t use your brother to shine, shine yourself. Una songs no dey market again, na fight una dey use do promotion,” Portable wrote.

The singer also distanced himself from the feud, stating that he is not aligned with either Wizkid or Davido. “Me, I no dey for Davido. Me, I no dey for Wizkid. I dey for myself. That’s why I dey for those who dey for me,” he added.